Profile photo of Lucia Sawh

Lucia S.

Average rate
$40/hour
  • Joined March 2016

Hi there! Based in New York City, helping companies with brand development and marketing strategy. Well versed in all things millennial.

  • New York, NY, United States
Profile photo of Lucia Sawh
Lucia S.
New York, NY, United States

Worked with

Services

Categories

Marketing Social Media Strategy

Experience

Summary

I began my career as an account manager for clients in the food and beverage, and fashion industries. I have acquired the most experience in brand development and marketing strategy and implementation across multiple channels (digital, retail, field.)

Work history

Marketing Manager
Marketing Manager for startup beverage brand. Responsibilities include directing brand's 360 degree marketing initiatives (digital, advertising, retail, events and partnerships) and budget.
Marketing
Client facing role as liaison between brand and agency. Accounts: Health Warrior, Bebe, Organic Gemini, Corr Jensen Skinnygirl Daily. Responsibilities: Influencer Outreach, Brand Strategy, Social Media, Event Planning
Executive Department
Administrative Assistant for President of Label. Planning and execution of events.

Portfolio

Titan Tea | Brand Development & Marketing Strategy

Built brand from the ground up, -Brand Strategy -Packaging -Social Media( (Instagram, Facebook, Twitter) -Field Initiatives -Retail Marketing -Events -Out of Home Advertising

Bebe | Social Media Management | Pinterest

Assisted with client's Pinterest page on behalf of JWALK NY

Education

Accreditations

Laboratory Institute of Merchandising
Master's Degree in Fashion Marketing
Florida State University
Bachelor's Degree in Media/Communication Studies & Bachelor's Degree in Psychology

Skills

Skills

product marketing marketing strategy branding brand strategy influencer outreach social media

Tools

Bitly Facebook Facebook Advertising Facebook Insights Instagram Pinterest Photoshop Illustrator Twitter Snapchat Trello Keynote Basecamp Cision

Availability

Not seeking work

Available

  • Available evenings and weekends

Interests

Industries I love

Advertising & Marketing Consumer Products Food Health & Wellness Kids & Parenting Retail Travel

What I read

Vice, Huffington Post, Vox, Well + Good, Attn:, Upworthy, New York Times, theSkimm, Forbes

Currently Reading: 48 Laws of Power
Last Book Read: The Life Changing Magic of Tidying by Marie Kondo