Lucy D.

  • Featured
  • Joined July 2016

Writing, communications, social media, strategy.

  • New York, NY, United States
Profile photo of Lucy Drummond
Lucy D.
New York, NY, United States

Worked with

Services

Categories

Copywriting Social Media Content Strategy

Experience

Summary

Over 4 years leading communications strategy and creating content for clients in many industries including tech, entertainment, philanthropy, and news. Master's in Media and Communication from NYU.

Work history

Social Editor
I write Twitter, Instagram, Facebook, and LinkedIn content for clients in a variety of industries including advertising, consumer beverages, and health/wellness. I focus on quality content and the amount of engagement on each channel.
Communications Manager
I grew the Plum Alley social media following on every channel, instituted content pillars, wrote and sent weeky e-newsletters, and wrote published articles on Internet Week and other tech-industry topics.
Social Media Consultant
Revamped company's social media policy, oversaw Facebook engagement increase by over 200%, taught company best practices.
Public Relations Associate
Managed outreach to journalists, in charge of on-site check in and client experience, conducted post-fair review and streamlining of press coverage.
Communications Strategist
Develop comms strategy, write content, improve social media and external facing marketing, communicate with celebrity management teams,
Mt. Mansfield Media
Social Media Consultant
Reviewed and improved company's social media strategy, channels, and offerings for clients.

Portfolio

Evolving to a Distributed Blockchain Enterprise

Written for a Chief Technology Strategist and Groundbreaking Technologist, previously C suite at Cisco.

Advancing Television Advertising Towards an Ideal Model: tvtopia

Written with the Founder, Chairman, and CEO of BrightLine, the leading advanced television ad solution providing dynamic and interactive ads across the connected OTT landscape.

The Very Different Digital Media Strategies of Hillary Clinton and Donald Trump

Written for Scott Neslund, EVP of Client Services at Centro, a leading provider of intelligent media software and services for agencies, publishers, and advertisers.

Raising Early Stage Capital: A 10-Step Guide

Ten easy steps to help you evaluate what sort of capital best fits your early stage company.

Education

Accreditations

Master of Arts, Media, Culture, and Communication
Bachelor of Arts, Gallatin School of Individualized Study

Skills

Skills

content content creation editing social media proofreading public speaking sub-editing blogging copywriting editorial

Tools

Bitly Instagram Twitter Facebook Facebook Advertising Facebook Insights Twitter Advertising LinkedIn LinkedIn Ad Network Hootsuite Mailchimp Mixpanel Snapchat Basecamp InDesign

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Media

What I read

The NYT hard copy; Minnesota Press' Electronic Mediations series; the MIT Press; Sherry Turkle; Arjun Appadurai; New York Review of Books; Wired; TechCrunch; Bookforum; Verso Books; e-flux; Gabriella Coleman; my Twitter feed; The Atlantic.

Side projects

I co-created the Laurin Raiken Arts Archive, a 2,000 book collection of arts historical texts and documents with New York University Gallatin Founding Professor Emeritus Laurin Raiken himself.

Ideal team

I like to work with forward-thinking people who are unafraid to try new things but also have discipline and are punctual.