Lydia N.

  • Joined May 2016

I am a marketing specialist. A born writer, arguer, and problem solver, who managed to take those things and turn them into a profession.

  • Boston, MA, United States
Profile photo of Lydia Nicoll
Lydia N.
Boston, MA, United States

Experience

Summary

My first love was customer service but I found my passion in content marketing. Mix in some experience in education, and I live to help others to create content and meaningful online engagement. I not only help clients figure out what to do, but why.

Work history

Self-employed
Content Marketing and Social Media Consultant
Providing consultation on content marketing strategy and implementation. My specialties include content creation and management, SEO, and social media marketing.
Duffy Agency
Project Support and Course Manager
Community manager, ad-hoc project support, unofficial token native English speaker and proofreader/writer. Helping 85 master's students with blogging and promotional projects driving 100,000 unique visitors to 22 blogs in three months.
The Child Academy
Teacher
Teaching all subjects in a bilingual, international school. Was responsible for course content and material production, as well as education facilitation and evaluation. Was successful in passing 22 students with high levels of skills and knowledge.
House of Blues, Boston - Live Nation
Customer service representative, sales, and special events
Specialized in VIP hospitality and event execution for small private functions to large foundation events. Assisted in the facilitation of sales for membership opportunities and customer service..
Feinstein Kean Healthcare - an Ogilvy PR company
Account Coordinator
Worked with pharmaceutical, biomedical, and health science companies to achieve PR and editorial goals. Executed the internal communications program and subsequent events for a top Pharma company with a major FDA approval.
Life123.com
Content Development Intern
Created informational and useful content using SEO tactics on a variety of subjects. Created monthly press releases for distribution, successfully being picked up my major news organizations and outlets.

Reviews and references

References

Christina

I have a small consulting firm, and I'm not tech-savvy, but I know my website is my "calling card". For me, trying to create a "perfect website" is frankly crazy-making. Hiring Lydia was a wise investment. She ran an audit of my site, and walked me through what I needed to do, and what tools to use to add functionality/get better search results. She has a great depth of knowledge, and a calm communication style, making her easy to work with – my business is better off because of her expertise.

Education

Accreditations

Northeastern University
B.A. in Communications Studies; public advocacy and rhetoric
University of Virginia, Darden School of Business (Coursera)
Certificate in Marketing Analytics
HubSpot Academy
Inbound Marketing Certification

Skills

Skills

B2B marketing copywriting social media management community management communications SEO content strategy content marketing blogging lead generation

Tools

adobe Basecamp Trello Buffer Facebook Insights Tweetdeck Instagram Wordpress Google Analytics Iconosquare Squarespace Tumblr Cision CoSchedule Screaming Frog

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Consumer Products Education Events Food Music Professional Services Tech Travel

What I read

HubSpot blog, Buffer Blog, Inc., Entrepreneur, TechCrunch. Currently reading Rising Strong by Brene Brown.

Side projects

I enjoy teaching others about marketing tactics, so that they can be more successful in business themselves. I am frequently overheard at bars, parties, and family gatherings giving strategic advice.

Ideal team

I love teams who come from all different backgrounds. As someone who spent time teaching, working customer service and sales, I recognize the value in having many perspectives to tackle different problems. I like people with good senses of humor.