Profile photo of Manali Walvekar

Manali W.

Average rate
$40/hour
  • Joined August 2016

I am a digital marketing expert, with around 6 years of experience in SEM, Marketing Analytics & Ecommerce.

  • Dallas, TX, United States
Profile photo of Manali Walvekar
Manali W.
Dallas, TX, United States

Worked with

Services

Categories

Marketing Paid Advertising Growth SEO Strategy

Experience

Summary

I’ve built my career in a variety of roles and industries, where I got hands on experience with both technical and creative aspects of marketing, as well as exposure to multiple performance as well as brand channels including SEM, Analytics, E commerce.

Work history

Sr. SEM Specialist/ Team Lead
Launched and Managed DSA & RLSA programs. Lead the Test & Learn initiative. Trained Australia based SEM team. Responsible for analytics, algorithmic bidding, new features, dash boarding and troubleshooting tagging issues.
Digital Marketing Analyst
Analyzed data & made recommendations for optimization of performance channels (SEM, Social & Affiliates), Managed Analysis and reporting using Google Analytics, Tableau & Advanced Excel. Worked closely with C level executives to identify trends.
Digital Marketing Associate
Managed content & optimized the website, blog and social media pages utilizing best SEO practices. Initiated and led email marketing campaigns, used a/b testing methods to drive traffic & conversions.
Marketing Executive
Successfully consulted global clients, understanding requirements and presenting workable solutions. Negotiated and secured leads to sell IT solutions to clients from 6 different countries. Developed customer training modules.

Education

Accreditations

Bachelor of Engineering - Computer Science

Skills

Skills

SEM paid advertising digital marketing marketing strategy search retargeting marketing automation data analysis customer segmentation presentation and slide design

Tools

Asana Facebook Advertising Google AdWords Google Analytics Optimizely Hootsuite Kissmetrics Github Basecamp Prezi SEMRush Slack Shopify Marketo Customer.io

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Ecommerce Fashion Travel

What I read

Search Engine Land, Search Engine Journal, Skift, Go Nomad Traveller, Shopify Blog, Kickstarter Blog

Ideal team

I like small close knit teams. I also like autonomy. I like brainstorming sessions and collaborative work culture. I like to work where the focus is on bringing new ideas and innovative approaches rather than following protocols.