Profile photo of Marcel Van Aken

Marcel V.

Average rate
  • Joined July 2020

Digital Analytics expert | Strategist | Increases revenue through higher conversion rates and an optimized user experience

  • New York, Verenigde Staten
Profile photo of Marcel Van Aken
Marcel V.
New York, Verenigde Staten



Strategy Marketing SEO Paid Advertising



+3 years’ experience in setting up analytics and analyzing website and/or app data in order to spot improvement opportunities. Those opportunities are used to reduce inefficiencies on the website/app and ultimately increase revenue/customer satisfaction

Work history

Go 4 Goals
Digital Analytics expert
For any kind of digital analytics question this Dutch online marketing agency comes to me
KLM - Royal Dutch Airlines
Lead Digital Analytics - Digital Transformation
I developed a digital analytics capability for spotting product optimization opportunities, based on behavioral insights and user research. Both managing role and digital analyst for several product teams.


Adwords dashboard juni 2020

Dashboard to enable data-driven decision making in e-commerce

Since a gardening e-commerce business has this multi page dashboard and my weekly insight summary, the organization is starting to make optimization decisions based on data with targeted A/B tests that have significant impact on the conversion rate as a result

Sales of last-minute upgrade doubled

At KLM, two applications sold last-minute upgrades to customers. To complete the payment, the customer must scan a QR code with a big drop in the conversion rate. After introducing other methods to complete the payment (Whats-app, SMS & WeChat) the conversion rate went up from 30% to 60-70% monthly



Vrije Universiteit Amsterdam
MSc. Business Administration




Full professional proficiency


Native or bilingual proficiency


CRO data analysis digital marketing website audits Web Analytics Digital Analytics Data Strategy Digital Transformation SEO


Google Analytics Google AdWords Powerpoint Optimizely Shopify lightspeed magento Usabilla Tableau PowerBI Spotfire Data Studio Google Tag Manager


Seeking work


  • Available during business hours only


  • Can work 36hrs per week
  • Can commit to 1+ years