Profile photo of Marcel Van Aken

Marcel V.

Average rate
$50–95/hour
  • Joined July 2020

Digital Analytics expert | Strategist | Increases revenue through higher conversion rates and an optimized user experience

  • New York, Verenigde Staten
Profile photo of Marcel Van Aken
Marcel V.
New York, Verenigde Staten

Services

Categories

Strategy Marketing SEO Paid Advertising

Experience

Summary

+3 years’ experience in setting up analytics and analyzing website and/or app data in order to spot improvement opportunities. Those opportunities are used to reduce inefficiencies on the website/app and ultimately increase revenue/customer satisfaction

Work history

Go 4 Goals
Digital Analytics expert
For any kind of digital analytics question this Dutch online marketing agency comes to me
KLM - Royal Dutch Airlines
Lead Digital Analytics - Digital Transformation
I developed a digital analytics capability for spotting product optimization opportunities, based on behavioral insights and user research. Both managing role and digital analyst for several product teams.

Portfolio

Adwords dashboard juni 2020

Dashboard to enable data-driven decision making in e-commerce

Since a gardening e-commerce business has this multi page dashboard and my weekly insight summary, the organization is starting to make optimization decisions based on data with targeted A/B tests that have significant impact on the conversion rate as a result

Sales of last-minute upgrade doubled

At KLM, two applications sold last-minute upgrades to customers. To complete the payment, the customer must scan a QR code with a big drop in the conversion rate. After introducing other methods to complete the payment (Whats-app, SMS & WeChat) the conversion rate went up from 30% to 60-70% monthly

Education

Accreditations

Vrije Universiteit Amsterdam
MSc. Business Administration

Skills

Languages

English

Full professional proficiency

Dutch

Native or bilingual proficiency

Skills

CRO data analysis digital marketing website audits Web Analytics Digital Analytics Data Strategy Digital Transformation SEO

Tools

Google Analytics Google AdWords Powerpoint Optimizely Shopify lightspeed magento Usabilla Tableau PowerBI Spotfire Data Studio Google Tag Manager

Availability

Seeking work

Available

  • Available during business hours only

Commitment

  • Can work 36hrs per week
  • Can commit to 1+ years