
Marcel V.
- Joined July 2020
Digital Analytics expert | Strategist | Increases revenue through higher conversion rates and an optimized user experience
- New York, Verenigde Staten
Services
Categories
Experience
Summary
+3 years’ experience in setting up analytics and analyzing website and/or app data in order to spot improvement opportunities. Those opportunities are used to reduce inefficiencies on the website/app and ultimately increase revenue/customer satisfaction
Work history


Portfolio
Dashboard to enable data-driven decision making in e-commerce
Since a gardening e-commerce business has this multi page dashboard and my weekly insight summary, the organization is starting to make optimization decisions based on data with targeted A/B tests that have significant impact on the conversion rate as a result
Sales of last-minute upgrade doubled
At KLM, two applications sold last-minute upgrades to customers. To complete the payment, the customer must scan a QR code with a big drop in the conversion rate. After introducing other methods to complete the payment (Whats-app, SMS & WeChat) the conversion rate went up from 30% to 60-70% monthly
Education
Accreditations
Skills
Languages
Full professional proficiency
Native or bilingual proficiency
Skills
Tools
Availability
Seeking workAvailable
- Available during business hours only
Commitment
- Can work 36hrs per week
- Can commit to 1+ years