Marc Heuberger

  • Joined December 2015

At heart I'm an entrepreneur with a drive for growth hacking and strategy development. I focus on paid marketing and identifying channels.

  • New York, NY, United States
Profile photo of Marc Heuberger
Marc Heuberger
New York, NY, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year

Services

Categories

Growth Content Social Media Paid Advertising Email

Experience

Summary

I currently manage all paid marketing for one of the largest ecommerce companies in the US, B&H Photo. On the side, I help startups and SMBs grow their businesses with custom tailored marketing plans. I study your business and identity profitable channels

Work history

Online Marketing, Affiliate, Mobile, and Programmatic Manager
As my day job I manage all of paid marketing teams at B&H Photo. My team is responsible for all search, PLA, Mobile marketing, Affiliate marketing, and Programmatic Display. I am responsible for leading the team, budget, and delivering growth.
Growth Marketer
TelTech is the parent company of Spoofcard, TrapCall, and tapeacall. All these apps are paid apps that I worked on for about 10 months. My focus was user acquisition and retention. I managed affiliates, paid campaigns on Google, FB, Bing, and others.
Product Marketing Manager
At wisestamp I developed all their marketing channels by testing each channel until we could reach the desired scale and CPA. I am currently still responsible for all their paid marketing. Some of the channels include Google Search, Facebook, Bing, etc.
Marketing & Growth Director
At Eyeglasses4all, I'm responsible for managing the growth of the ecommerce business. I focus on building profitable sales channels, conversion optimization, and marketing strategy. Since taking over, I've lowered the cost by 50%, and raised ROI by 25%.
Growth Marketer
As a freelance Growth Marketer, I focused on identifying profitable channels, and implemented a strategy for acquiring new users to the Switch Platform. I now consult for them on and off, by helping to identifying new sources for traffic and users.

Education

Accreditations

Political Science/English

Skills

Skills

adwords Facebook Ads Google Analytics SEM Remarketing Ecommerce paid social promotion paid advertising lean startups marketing strategy

Tools

Google AdWords Facebook Advertising Facebook Power Editor Google Analytics Buffer Basecamp Wordpress Magento Optimizely YouTube Tune DSPs

Interests

Industries I love

Advertising & Marketing Ecommerce Tech Gaming Media Retail

What I read

I tend to spend time reading articles related to marketing, advertising and tech. Some of the sites I frequent:

Growthhackers.com
Product Hunt
The Next Web
Adage.com
Advertising Week
Reddit/Marketing

Side projects

My latest/Current project is developing a Programmatic Display team for B&H Photo. I was/am responsible for hiring the talent, selecting and building our technology stack, and all the strategy that goes into developing a robust strategy.

Ideal team

I've come to realize that my favorite teams are those who can move quickly and don't complain. Growth Marketing often requires a lot of testing and iterating, and those companies and teams that can hustle and deliver quickly usually work with me best.