Maria B.

  • Joined September 2016

I have a passion for helping my clients leverage the convergence of technology, marketing, and commerce.

  • Miami, FL, United States
Profile photo of Maria Botta
Maria B.
Miami, FL, United States

Worked with

Services

Categories

Marketing Content Strategy Social Media Public Relations

Experience

Summary

I started it off my professional journey as a TV and Film Producer, later I got an MBA in Global Management and switched to a more strategic digital marketing focus.

Work history

FWD Action
Founder/Consultant
Provide strategic direction for B2B and B2C clients in their digital marketing efforts - from product roadmaps, initial architecture, platform development, content development and creation, distribution solutions and app development.
CHIEF MARKETING OFFICER - Interim
Part of the leadership team that launched the company and crowdfunding campaign in April of 2016. Working closely with the CEO and COO developed a go-to-market strategy, product roadmaps, and overall strategy.
EXECUTIVE DIRECTOR - Interim
6 Month contract with a nonprofit start up to help the CEO grow the organization and take it to the next level.
The Weather Channel
DIRECTOR - CREATIVE DEVELOPMENT
Develop large scale, cross platform partnership opportunities with Advertisers, working with sales, internal partners, agencies and clients. Ideation, development and execution of multi-million dollar cross platform programs, leveraging leading edge techn
Turner
FREELANCE PROJECT SERVICES PRODUCER, FREELANCE NETWORK GRAPHICS
✪ Managed special projects; developing project plans, status reporting, budgets, working closely with clients. ✪ Project management for multiple ongoing projects. ★ 2010 Ovation Award for excellence and innovation
JWT
BROADCAST PRODUCER
Responsible for producing high volume packages of TV and Radio spots for Ford Dealers from FL to DC. ✪ Managed an average of 30 concurrent projects, overseeing progress and on-time delivery of deliverables. ✪ Managed multi-disciplinary teams.

Portfolio

Digitzs company and crowdfunding launch - April 2016

During the launch at the ETA show in Las Vegas, Dgitzs had the second highest measured social media and PR coverage. As part of the crowdfunding strategy, we used social media to garner attention from investors, landing the company in the #1 spot on the CNBC Crowdfinance Index.

Copperbridge Foundation - Cultural Evolution, Copperfest

For this 17 event festival, we created and executed a high impact social media and email marketing campaign that led to unprecedented international and domestic press coverage and social media reach which resulted in sold out performances and events.

Entrepreneur Minuto

Video blog based on my articles on a number of business subjects. Hosted on Latin Business Today

mumms software - 2013 Innovation Conference

Our goal was to increase attendance, establish mumms as an innovation leader in the hospice software space by creating a buzz for new a new product launch called hummingbird. The conference attendance exceeded all of the previous years and the launch ushered a new phase for the company.

Good Thinking Atlanta - Roadmap

Good Thinking is an organization that works with nonprofits. I worked with the CEO and leadership team to create a roadmap for the organization's next phase of growth.

Education

Accreditations

Mount Holyoke College
BA Art History

Skills

Skills

advertising B2B marketing brand strategy crowdfunding campaigns digital marketing podcasting video production product marketing product strategy community ambassador programs

Tools

Basecamp Eventbrite Facebook Facebook Insights Flipboard Constant Contact Contently Kickstarter Keynote LinkedIn Sprout Social Wordpress Twitter Tweetdeck Mention

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 20hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Advertising & Marketing Entertainment Health & Wellness Media PR & Communications Philanthropy Social Enterprise

What I read

Techcrunch, Entrepreneur, buzzfeed, wired, Simon Black, Vulture, emarketer, Food52, Tasting Table, Digital Doughnut.
Books: Emotional Intelligence 2.0, The Platform Revolution, Big Magic, Thinking Fast and Slow, The Power of Now

Side projects

I work as a mentor for female entrepreneurs and small business owners.

Ideal team

I like to work with passionate, creative people who love what they do.