Profile photo of Maria Wiblin-Moreno

Maria W.

Average rate
$30–60/hour
  • Joined April 2019

Artisan Copywriter and Technical Career Coach, 12 years Recruitment, 4 years Agency Copywriting Experience

  • Ruabon, Wrexham, UK
Profile photo of Maria Wiblin-Moreno
Maria W.
Ruabon, Wrexham, UK

Worked with

Services

Categories

Copywriting Content Strategy SEO

Experience

Summary

Starting out my career as a copywriter at the major advertising agency Bray Leino, I spent 2 years copywriting before going freelance. I have been working as a freelance copywriter on and off for 4 years. I have spent the last 12 years in tech recruitment

Work history

Talentise
Managing Consultant - Talent Attraction and Talent Brand Creation
Talantise are a squad of ex-recruitment consultants, who have all spent the last 12 years connecting with the brightest talent across Europe and beyond. We focus on some of the hardest to attract industries, including sales, IT, healthcare and finance.
Tech CVs
Career Coach and CV Consultant
We work with you, to truly capture your unique skills and experience, then craft a truly compelling CRM and ATS friendly CV, Cover Letter and/or LinkedIn Profile.
Chaotic Neutral
Freelance Copywriter
Chaotic Neutral create modern, through-the-line content that captures your brand’s unique energy and style.Generating sleek, high quality, totally unique content, that is guaranteed to engage your audience and keep them intrigued.
CoderSource Ltd
Founder/ Principal Consultant
Expert Coder Sources. IT recruitment agency focused on hiring coders and developers across Europe. I built the brand, managed and recruited the team while still remaining hands on.
ASG International
Principal Consultant
Led the IT Recruitment team for this traditional Print Focused Recruitment Agency. Specialised in PHP Symfony roles.
Sakura Consulting
Lead Consultant
Recruitment/ Headhunting agency focused on senior appointments. I worked with a range of clients including Pearson Education, International SOS and PGL.
Bray Leino
Junior Copywriter
Worked on the Wrigleys Extra Twinkle Campaign and Shloer Flamingos Campaign. Also produced a range of copy for broadcasting, print and digital for clients such as Co-Op, Accu-Check, Kalms, Stressless, Corvonia, Hurst and Merrydown Cider.

Portfolio

Shloer "The Grown Up Soft Drink" Flamingo Campaign

The Brief Create a brand identity and advertising campaign for Shloer which reflects its fun image. This would include packaging, television adverts, POS, banners etc. The Target Audience Young to Middle Age Adults The Tone of Voice Fun, Inspiring, Flirty, Seductive, Funny

Wrigleys Extra "Get Your Twinkle Out"

Between myself and Dean, we came up with the concept of "Getting Your Twinkle Out". We put together a range of materials (the TV Advert I wrote is linked) and pitched successfully to the client. This campaign was launched in Ireland, with a good uptake and resulted in increased sales

Kalms - Little Book of Kalm

The Scenario :Kalms wanted a small guide they could publish, explaining what Stress and Anxiety was and how to deal with it. This content then was also published on their website.

Sajid banner

Infographic CV Rewrite

The Brief:Provide career coaching and consultation to help Sajid develop a personal "Career Brand" which he could use to secure a new retail sales position. After an in-depth one to one telephone consultation we uncovered a range of transferable and quantifiable achievements that we could highlight.

Screen shot 2019 04 10 at 08.05.19

Recruitment Articles for Edison Hill

Edison Hill needed some content similar to the free downloads they offered to their candidates, but for their clients. I produced 5 PDFs on various recruitment topics for them to put on their website

Skills

Languages

English

Native or bilingual proficiency

Skills

advertising blogging brand strategy content creation copywriting infographic design proofreading SEO transcription writing

Tools

Bitly Buffer BuzzSumo Facebook Advertising Facebook Google Analytics IFTTT Hootsuite Intercom Issuu LinkedIn Slack YouTube Zapier Twitter

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 30hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Animals & Pets Gaming Health & Wellness Professional Services Science Tech Travel