Mary-Jane A.

  • Joined August 2016

PR consultant for global brands, startups & small businesses. 6 yrs' experience across Food and Drink, Tech, Fintech, Retail, and more.

  • Oakley, United Kingdom
Profile photo of Mary-Jane Attafuah
Mary-Jane A.
Oakley, United Kingdom

Worked with

Services

Categories

Copywriting Public Relations Strategy Content

Experience

Summary

My experience is broad, having worked in PR agencies and in-house to manage and execute comms campaigns for consumer brands, global corporations, startups, small businesses and membership bodies. Sectors include: Tech, Media, Retail. Food & Drink.

Work history

Accenture
PR Manager
Hanover Communications
PR Account Director
Serpentine Art Gallery
PR Consultant
Burson-Marsteller
PR Consultant
Lucozade Ribena Suntory
PR Account Director
Vodafone
PR Consultant
Spotify
PR Consultant
HP
PR Consultant

Portfolio

Lucozade Ribena Suntory (LRS), Trade PR Campaign

Developing trade PR strategy and campaign execution for LRS across various business units: Ribena brand, Orangina brand, Lucozade brand, Out of Home category. Including strategy and proposal development, trade shows, campaign coordination, activation of media engagement and advertising placements.

Accenture Global, Davos Campaign

Led media outreach for Accenture Global, profiling its presence at the World Economic Forum in Davos. Strategic planning, positioning Accenture executives as experts on business and the economy, profiling Accenture’s thought leadership report on ‘Industrial Internet of Things’.

Vodafone & Spotify Christmas Campaign

Managed and executed Vodafone’s Christmas campaign (b2c), profiling its content partnership with Spotify. Brainstormed and pitched initial idea to client, planned campaign, working closely with Spotify to identify top 10 most streamed Christmas songs among Vodafone.

HP & Serpentine Art Gallery Campaign

As the lead for HP Cloud (UK and EMEA), planned and managed creative campaign publicising HP’s sponsorship of Serpentine Art Gallery. Engaged key influencers, utilizing high profile ambassadors, Hans Ulrich and Sou Fujimoto to position HP as an innovator. International press event.

Avant

UK launch of Chicago based Fintech start-up, Avant. Message and content development – factsheet, Q&A, messaging and briefing documents. Development of media and stakeholder strategy and brand positioning for Avant’s UK launch. Brainstormed and developed campaign tactics for the UK market.

Skills

Skills

communications content creation copywriting corporate communications events lean startups media relations public relations brand strategy community management

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 15hrs per week
  • Can commit to 1-3 months

Interests

Industries I love

Ecommerce Entertainment Fashion Food Music Tech

What I read

Sunday Times, Telegraph, BBC News, Suitcase Entrepreneur (Natalie Sisson), The Goldfinch (Donna Tartt)

Side projects

Startups - Graduate of Escape the City Startup Tribe (London)