Matthew Knell

  • Joined June 2015

Social Media, Content and Digital Marketing Professional

  • New York, NY, United States
Profile photo of Matthew Knell
Matthew Knell
New York, NY, United States

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 10hrs per week
  • Can commit to 3-6 months

Experience

Summary

Matthew Knell is a digital /social media strategist and marketer and community evangelist with a long history designing, developing, and marketing a wide array of successful online products for major brands including JetBlue, Viacom, and About.com.

Work history

VP of Social Media and Community Stratehy
Responsible for all enterprise-wide social media and community strategy. Define and implement enterprise social strategy for About.com, including product integration, content marketing, analytics, and strategic vision.
AOL
Social Media Director
Owned overall social strategy for more than 30 AOL brands and Corporate entities, including AOL main social channels on Twitter, Facebook, Instagram, Google+ and Tumblr.
Director, Emerging and Social Media Strategy
Oversee social marketing (Facebook, Twitter, RSS) strategy and operations, social application development and optimization and metrics and reporting for the leading mom community on the Internet.
Senior Manager, Social Media Product Development
Manage product development, interface design, and client integration of content-based Flux social media platform used by than 30 major MTV Networks and Viacom brands.
General Manager, jetblue.com
Managed day-to-day operation and product development of jetblue.com website, responsible for sale of 80% of flights sold and $2.5 billion in revenue annually. Developed JetBlue's first social media strategies, including starting @jetblue Twitter in June

Education

Accreditations

B.S. Information Systems