Maureen B.

  • Joined February 2016

I am an innovative, and strategically focused digital marketing professional with over twenty years of digital marketing experience.

  • Washington, NJ, United States
Profile photo of Maureen Baeck
Maureen B.
Washington, NJ, United States

Services

Categories

Content Social Media SEO Marketing Design

Experience

Summary

I have over 20 years experience in digital marketing, design, development and content management. Most recently my role as Senior Content Manager at AT&T Business Marketing, involved working with technical teams, social media marketing, product managers,

Work history

AT&T for Kforce (consultant)
Content Manager, Digital Marketing
Helped execute mobile responsive website redesign - launched 108 new mobile responsive web pages in 9 months Develop content strategy for B2B products and services web site Manage content and copy for products and services pages in support of strategy
Pfizer Animal Health
Content/project manager
Developed and managed content strategies and content calendar for the for the Zoetis website. Managed creative agency partners for content updates for both web pages and campaigns. Established and tracked metrics for online campaigns including display ads
Bristol Myers Squibb
Web Project Manager
Provided creative direction and project management of global digital campaigns such as websites, email campaigns, newsletters, video programs, photo shoots, display advertising for the BMS in-house advertising agency. WINNER of the BMS Innovation Award.

Education

Accreditations

USF
Master's Certificate in Internet Marketing
San Francisco State
BA in Health Education and Graphic Design

Skills

Skills

B2B marketing content curation social media management presentation and slide design web design social media marketing social media strategy content marketing content creation marketing

Tools

CoSchedule Hootsuite Photoshop Illustrator Buffer Facebook Insights Canva Facebook Facebook Advertising Google Analytics Instagram Pinterest Twitter Powerpoint Wordpress

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing PR & Communications Social Enterprise Travel

What I read

Everything that has to do with social media, digital marketing and travel.

Side projects

Work with a company called Hashtracking on blogs. Social management at http://social-media-zen.com

Ideal team

I have worked in the corporate environment for many years. I enjoy working in a collaborative environment with people who have a passion for what they do.