Profile photo of Melissa Eisenberg

Melissa E.

Average rate
$70/hour
  • Joined February 2016

Experience: 7+ years in content marketing, social media and events Work Style: Meticulous, deadline-driven, fun

  • San Francisco, CA, United States
Profile photo of Melissa Eisenberg
Melissa E.
San Francisco, CA, United States

Worked with

Services

Categories

Content Community Marketing Social Media Strategy

Experience

Summary

Background in journalism, started career at a consultancy doing SEO/copywriting. Moved to Tel Aviv, working for a VC to help early stage startups launch in the US. Moved back to US and have been consulting and running my community org, SF FashTech.

Work history

Marketing and Event Lead
-Create content driven and networking events that sell out within 1-2 days (150-200 tickets/event) -Acquire new partnerships, sponsorships and venues (Autodesk, West eld Labs, W Hotels) -Develop strategies for collaborations to increase ticket sales
Secret
Community Marketing Manager
-Launched event-based use case for Secret at CES + Sundance Film Festival -Created strategic campaigns to coincide with editorial calendar and events attended -Ran email marketing campaigns (A/B testing, influencer outreach)
Community and Developer Relations
-Developed sales materials with engineering team to close large enterprise deals (ie. Xsolla, Paypal) -Organized Bitcoin meetups and hackathons to increase the use of our open API -Led press outreach and developed presentations for conferences

Education

Accreditations

B.A, / Journalism / International Business

Skills

Skills

Writing PR outreach Content Strategy Event Management social media strategy community building email marketing copywriting strategic partnerships project management

Tools

Mailchimp Google Analytics Keynote Basecamp Tweetdeck Asana Slack Mixpanel Minter.io InDesign Fireworks Photoshop Weekdone Trello

Availability

Seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 40hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Banking & Finance Ecommerce Events Fashion Retail Venture Capital

What I read

The Verge, Platformed.info, Sprout, FashInvest, Fast Company, HBR, Time, WWD

Side projects

I run the SF FashTech community, producing both content-driven and networking events each quarter.

Ideal team

I work well in both small and larger teams with active lines of communication. Setting goals/expectations and getting feedback is super important to deliver results and keep my clients happy.