Profile photo of Melissa Packham

Melissa P.

Average rate
$120/hour
  • Payable
  • Joined September 2017

A brand is not a logo! I'm a brand strategist & marketing nerd on a mission to help entrepreneurs & startups create clear, consistent brands

  • Brisbane, Queensland, Australia
Profile photo of Melissa Packham
Melissa P.
Brisbane, Queensland, Australia

Worked with

Services

Categories

Marketing Strategy Social Media

Experience

Summary

I've spent 12 years' in the fast moving consumer goods (FMCG) category working on some of Australia’s best-loved food and beverage brands, like Campbell's Soup, Arnott's biscuits, Ice Break, OAK and Breaka.

Work history

Founder & Brand Strategist
I'm on a mission to educate entrepreneurs and startups about what branding really is. Branding begins with strategy, not design - that’s where I come in. I help bring clarity and strategic thinking to create enduring brands that go beyond surface level.
Campbell Arnott's
Marketing Manager - Campbell's Soup
Managed the development of the 3-year strategic plan for the Campbell's Soup portfolio, including building strategies for communications and new product development.
Campbell Arnott's
Brand Manager - Arnott's Vita Weat
Managed the Vita Weat brand, including launching new products, digital marketing and shopper activations.
Parmalat Australia (a Lactalis Group company)
Senior Product Manager - Beverages
Brand management for the iced coffee and flavoured milk portfolios, including Ice Break, OAK, Pauls Iced Coffee and Breaka. Developed 360-degree communications campaigns, new product development and account-specific promotions.

Education

Accreditations

Queensland University of Technology
Bachelor of Business (Marketing) / Bachelor of Arts (Humanities)
Inbound Marketing Certification

Skills

Languages

English

Native or bilingual proficiency

Skills

brand strategy branding communication communication strategy social media strategy content strategy product marketing food marketing beverage marketing marketing strategy

Tools

Asana Buffer Canva Facebook Hootsuite IFTTT Instagram LinkedIn Powerpoint Slack Trello Twitter Wordpress Zapier Mailchimp

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 10hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Consumer Products Ecommerce Food Professional Services Social Enterprise Tech

What I read

Forbes, Entrepreneur, Inc, Daily Stoic, Thrive Global

Side projects

I write about how brands are more than logos over at www.abrandisnotalogo.com 😉

Ideal team

I love working with passionate humans and seek genuine, open and productive working relationships with my clients. I've worked with teams big and small and love the dynamic of a collaborative, passionate team working towards a common mission.