Profile photo of Melissa S. McHugh

Melissa S. McHugh

Average rate
$50/hour
  • Joined January 2016

Inbound marketing manager with over 7 years of experience. Unashamed data nerd - give me your data and I'll tell you the story.

  • Seattle, WA, United States
Profile photo of Melissa S. McHugh
Melissa S. McHugh
Seattle, WA, United States

Availability

Seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Services

Categories

Social Media Content Copywriting Growth SEO

Experience

Summary

I help businesses develop, implement and manage inbound marketing campaigns that increase brand visibility and provide solid ROI.

Work history

McHugh Digital Marketing
Digital Marketing Manager & Consultant
I welcome the challenge that comes with fostering new digital communities and re-engaging existing audiences for small to medium-sized businesses. Shoestring budgets don't scare me.
Stillwater Dwellings
Marketing Director
Returned to basics with creating a multi-channel marketing strategy from the ground up
CDK Global
SEO Strategist II
Provide digital marketing strategy, analysis and implementation for small businesses. Averaged 20% year over year organic growth across a book of 24+ accounts.
Innovative Plumbing Solutions
SEO/Inbound Marketing Manager
My role has been to create short and long-term SEO, social media and blog strategies, manage relationships and oversee third-party vendors, perform technical SEO overhaul to increase UX and audit backlink profile to remove low quality links.
My Cloud Crew Australia
Virtual CMO (project)
Co-manage new product and services life cycle from strategic planning to tactical activities, co-develop and implement go-to-market plan, assist in hiring marketing candidates and developing training path. Worked with onshore and Filipino staff.

Education

Accreditations

Southern New Hampshire University (SNHU)
BA in Communications & Psychology

Skills

Skills

SEO copywriting social media marketing data analysis market research communications content marketing content strategy customer segmentation social media management

Tools

Facebook Google Analytics Buffer Photoshop Illustrator InDesign Twitter Hootsuite LinkedIn Instagram Salesforce Powerpoint Slack SEMRush MajesticSEO

Interests

What I read

Professionally, I'm a fan of the Moz, SearchEngineLand and Hubspot blogs. In my free time, I love to curl up with a good neuroscience or psychology book or with one of Christopher Moore's novels.

Side projects

I volunteer as a social media manager for Survive the Streets and Rock Out ALS. I also do volunteer SEO work for Underdog ResQ

Ideal team

My preference is to work on small, enthusiastic teams, and to have a high level of autonomy. However, I can easily assimilate into any team, regardless of size or management style.