Mel L.

  • Joined December 2016

I formulate marketing strategies & yearly advertising plans for small businesses, nonprofits, and freelance for advertising agencies.

  • St. Louis, MO, United States
Profile photo of Mel Lambert
Mel L.
St. Louis, MO, United States

Services

Categories

Marketing Strategy

Experience

Summary

A background in advertising research prepared me to design and lead effective advertising campaigns using digital and traditional strategies, market analysis, and design.

Work history

Frequency Advertising
Owner
In depth research and market strategy and yearly planning for clients, including advertising agencies and independent small to medium businesses and start-ups.
True Media
Account Planner
Managed healthcare client relationships along with internal/external vendors. Researched and developed plans across multiple channels. Managed budgets, as well as organized and orchestrated media plans.
St. Louis Public Library
Studio Manager
Managed the staff, operations, and budget of The Studio (film & music library) in Central Library. Created events based on community interests such as TV Talk: The Book Club and TV People & Hip-Hop Appreciation Week.
Ventraq
Marketing Specialist
Researched competitor, customer, and market data to increase sales initiatives and meet sales goals. Present results of marketing achievements and goals at annual sales meetings. Managed the company website, SharePoint architecture, & Salesforce.
R&S Marketing
Account Coordinator
Analyzed market data for the most effective placement of advertisements, negotiated 10-20% savings on media deals with various media outlets, and wrote and produced radio and television advertisements for various clients.

Education

Accreditations

University of Missouri
Bachelor of Journalism/Strategic Communications, Business
University of Illinois
Master of Science, Information Science

Skills

Languages

English

Native or bilingual proficiency

Skills

advertising content strategy data analysis media monitoring marketing strategy marketing

Tools

Basecamp Canva Facebook Google Analytics Hootsuite Mailchimp Photoshop Powerpoint Wordpress YouTube Yoast Twitter Instagram LinkedIn Pinterest

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 25hrs per week

Interests

Industries I love

Advertising & Marketing Media Professional Services Tech

What I read

I read the NYTimes every day. I read books (fiction & nonfiction), Entertainment Weekly & Vogue, and any blog about movies I can find.

Side projects

Non-profits including dog parks, music, & healthcare.

Ideal team

I prefer working with small teams, and small management teams. I like an open communication through the process, and I love feedback!