Profile photo of Mellisa Pascale

Mellisa P.

Average rate
$25/hour
  • Payable
  • Joined December 2017

Content marketer helping businesses increase their brand visibility and drive conversions via written content.

  • Philadelphia, PA, United States
Profile photo of Mellisa Pascale
Mellisa P.
Philadelphia, PA, United States

Worked with

Services

Categories

Copywriting Content Marketing Social Media Public Relations

Experience

Summary

From blog writing to social media marketing, my professional journey has centered on creating content that's both valuable to a brand's current audience and capable of expanding their following.

Work history

Publicist
On a team of publicists promoting the company’s photographers, I developed content partnerships with industry publications and wrote for the blog. Additional responsibilities included social media management and email campaign coordination.
Content Marketing Manager
Initially starting as an intern, I was ultimately hired full-time to manage the luxury shopping blog, compose copy for landing pages and other marketing materials, and oversee social media.
Content Intern
Working remotely, I initiated a series of destination-based healthy travel guides and contributed weekly blog articles on travel trends and wellness tips for road warriors. I also hosted Instagram takeovers and completed SEO training via Findability.
Marketing Intern
Providing support to the Marketing department, I helped to promote Cecil Sharp House events via online listings and assisted with fundraising efforts for the Ivon Hitchens Mural restoration.

Portfolio

Auckland City Healthy Work Travel Guide: Staying Well in the City of Sails

At Business Travel Life, I wrote a series of travel guides examining wellness resources for road warriors visiting specific destinations. For this guide, I drew on my experience traveling through Auckland, New Zealand to recommend healthy travel practices.

Small Business Budgeting Tips: Reducing Business Travel Expenses

As a specialist in all things related to work trips, Business Travel Life provides resources that go beyond the massive corporate travel industry. This budget travel guide is geared towards small businesses and startup companies.

Expert Advice: Self-Assigned Projects

The company wanted to create content that would attract an audience of professional photographers and be of value to them as they further their careers. This piece examines how photographers can use self-assigned projects to garner paid assignments and desired clients.

Gift Wrap for Clients

Supporting a network of photographers worldwide, the company uses its blog to promote its member photographers’ work. This article takes a behind the scenes look at one photographer's unique client gift project for the holiday season.

Walter Mitty is Not So Rotten

This analysis of “The Secret Life of Walter Mitty” was written for Not So Rotten, a film review blog.

Education

Accreditations

B.A Communication Studies and English, Concentrations in Contemporary Media and Creative Writing

Skills

Languages

Spanish

Limited working proficiency

English

Native or bilingual proficiency

Skills

writing social media marketing SEO publicity proofreading email marketing editing copywriting content marketing blogging

Tools

Canva Facebook Google AdWords Google Analytics Instagram Keynote Mailchimp Photoshop Sprout Social Wordpress Yoast Twitter LinkedIn onlypult Instagram Insights

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing PR & Communications Travel Photography