Profile photo of Michael Ricciardi

Michael R.

Average rate
$99–175/hour
  • Joined February 2019

Innovative, award-winning and versatile marketing strategist with 15 years of experience across industries and all marketing channels.

  • Franklin, MA, USA
Profile photo of Michael Ricciardi
Michael R.
Franklin, MA, USA

Experience

Summary

I have been fortunate to work across multiple industries and all marketing channels at some of the most successful companies in the world. This background allows me to develop integrated multi-channel strategies based on your unique needs.

Work history

Fidelity Investments
Senior Director of Marketing Strategy
Marketing strategy role leading a team focused on customer acquisition and retention with additional oversight of cross-product/channel personalization marketing strategy. Primary focus product/services are all in rapid growth or relaunch mode.
Sallie Mae Bank & Upromise Rewards by Sallie Mae
Senior Director Email Strategy & Operations / Director Digital Acquisition
Multiple roles of increasing responsibility with 30 million customers working across 5 different brands on student loans, credit cards, savings/checking accounts, affiliate-based loyalty programs, online shopping (e-commerce) and more.
Staples (world headquarters)
Loyalty Marketing Specialist/Retail Marketing Specialist/E-Marketing Manager
Roles of increasing responsibility in retail, loyalty and e-commerce departments. Member of the teams that launched the easy button marketing program and that grew the e-commerce business to be #2 in world-wide sales behind amazon.

Portfolio

Value proposition and multi-channel launch / lead generation strategy

Includes situation analysis, market/customer research, tactical approach based on provided budget (and additional spend to consider), launch approach and ongoing lead gen test & learn optimization plans. Legally I cannot post this document per agreement with my past employer as this plan is in use.

Email channel relaunch plan

Includes RFP reccomendations for email service provider, bolt on vendor solutions (inbox deliverability, design/rendering, personalization, etc.), list acquisition/cleaning, automated drip / personalized journey programs, design/content/subject line reccomendations and more. Legally I cannot post

Education

Accreditations

Roger Williams University
BS Marketing
Roger Williams University
Associates in Computer Information Systems
Roger Williams University
Core Concentration in Creative Writing

Availability

Not seeking work

Available

  • Not specified