Profile photo of Michelle Hogue

Michelle H.

Average rate
$45–75/hour
  • Joined March 2020

Brand and Product Marketing Expert

  • Wesley Chapel, FL, USA
Profile photo of Michelle Hogue
Michelle H.
Wesley Chapel, FL, USA

Experience

Summary

Brand Marketing professional with expertise in brand strategy, marketing plan development and implementation, marketing communications, product marketing, and global brand launches for a broad portfolio of companies across a variety of industries.

Work history

A-LIGN
Product Marketing
Responsible for the strategic direction and content development for A-LIGN’s service lines, including all product marketing, communication plans, and new product introductions.
Complete Spectrum
Account Manager / Director of Brand Marketing
Responsible for the development of brand strategy, messaging, marketing plans and creative development for numerous clients in a variety of industries including healthcare, consumer goods, and industrial products and services.
Honeywell
Senior Global Brand Marketing Leader
Reporting to the President of Honeywell’s Retail Division, lead the marketing and communication strategy for a $200MM portfolio of brands.
Hasbro
Senior Marketing Director
Managed and set the marketing strategy, product development, and global market plan creation for multi-million-dollar brands.

Portfolio

Website Content and Sitemap

Managed the strategy and oversaw the development of eight websites in one year, including site map creation and content development for turnover to the creative and web development teams. A link to one example is below.

My Little Pony Brand and Product Development

Transformed the My Little Pony brand from 5 SKUs and $35 million in revenue into a $150 million franchise brand that held the #1 market share position in its primary product category, and was available in 20 additional categories.

Availability

Seeking work

Available

  • Not specified