Profile photo of Michelle Leslie

Michelle L.

Average rate
$25–50/hour
  • Joined January 2021

Passionate about research, testing, and results to connect with the target audience. 10 years marketing experience and lifetime learner

  • Orange, CA, USA
Profile photo of Michelle Leslie
Michelle L.
Orange, CA, USA

Experience

Summary

I have 10 years marketing experience in higher education and real estate. During that time I have grown to Director of Marketing and continue to improve my digital marketing expertise with new tools and tactics to meet the customer needs

Work history

Chapman University
Director of Marketing
Leading the marketing team to meet university strategic goals, increase awareness and inquiries for programs, create and improve process, launch annual integrated marketing plans, campaigns and reporting.
Market Leader
Marketing Specialst
Oversee online marketing efforts for online real estate community of over 340,000 members and training program with 2,000 members. Drive customer engagement and new sales with email marketing, build landing pages and forms, create and manage ad campaigns

Portfolio

Created Annual Integrated Marketing Plan and Campaign Templates

Created the first annual integrated marketing plan and subsequent marketing campaign plan templates to be used across the university to identify and meet goals. Prior to this, there was no organization for confirmed marketing goals that the team should work towards

Manage multi-million dollar advertising campaigns

Oversee the strategic development, media planning, creative build and reporting of 11 campaigns across social media, programmatic and podcast placements. Working with an agency to optimize the placements, generate awareness and increase inquiries.

Availability

Seeking work

Available

  • Not specified