Profile photo of Mike Back

Mike B.

Average rate
$60–90/hour
  • Joined April 2019

I’m a senior Marketing professional with an honours degree in Engineering and a passion for technology and innovation.

  • Melbourne VIC, Australia
Profile photo of Mike Back
Mike B.
Melbourne VIC, Australia

Worked with

Services

Categories

Marketing Strategy Growth Content Admin

Experience

Summary

I’m a senior Marketing professional with an honours degree in Engineering and a passion for technology and innovation.

Work history

National BDM (Marketing Projects)
- eCommerce development and management in Wordpress / Woocommerce / Stripe / Mailchimp Digital strategy and execution including content marketing, social media, SEO, email marketing - CRM projects - salesforce.com and Sage CRM - Microsoft SharePoint
ARC - The Australian Reinforcing Company
National Product Manager
- Corporate re-branding project - Product Management with a portfolio in excess on $500M turnover - Intellectual Property Management - B2B (EDI) Ordering system with a major customer (Bluescope Steel) - Developed and launched two new company websites

Portfolio

Meshstore eCommerce website - Development, Launch and Management

Start to finish creation of eCommerce website. Pitched concept to Management, worked with developer, prepared all content, launched and then managed site through first 6 months.

Salesforce logo

CRM System Implementation

End to end project management of a company-wide Sage CRM system upgrade across Australia and New Zealand. The implementation required extensive customisation and creation of new workflows. Subsequent move to Salesforce.com

Education

Accreditations

University of Leeds, UK
EEng (Hons) MMME (Engineering and Management)

Skills

Languages

English

Native or bilingual proficiency

Skills

B2B marketing advertising digital marketing content brand strategy customer segmentation social media product strategy marketing marketing strategy

Tools

SharePoint Sage CRM Salesforce Stripe Woocommerce Facebook Advertising Google AdWords Google Analytics LinkedIn LinkedIn Ad Network Mailchimp Powerpoint Reddit SEMRush Slack Wordpress YouTube Twitter Advertising Twitter Trello

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Construction & Infrastructure Ecommerce Health & Wellness Music Philanthropy Photography Science Social Enterprise Sports Tech Travel Venture Capital

What I read

Books on entrepreneurship, philosopyhy, business and personal improvement

Side projects

Victorian Climbing Club (VCC) Vice President

Ideal team

Creative teams, solving real problems where everyone is empowered to make a change and contribute