Toronto, ON, Canada
10+ years of experience in conversion rate optimization, digital marketing, and managing web development projects for high traffic websites.
Senior Product Manager, Conversion Optimization
Manage conversion rate optimization program for a leader in cloud-based invoice software. Identify opportunities to improve of customer acquisition channels using web analytics (GA, MixPanel, Qualaroo). Build experiment backlog and requirements.
Basix Interactive LLC
Digital Marketing Strategist
Advised early stage companies on customer acquisition, user experience design, and conversion marketing.
Developed social media strategy and conducted customer analytics for channel marketing team. Designed research framework to study the impact of social media in the B2B channel, including data collection, auditing partner social marketing activities,
Social Media Consultant
Managed social media monitoring and measurement program, and presented clients with strategic guidance and recommendations for digital marketing initiatives.
University of Toronto
- Not specified
- Can work 10hrs per week
- Can commit to 3-6 months