Mike Fiorillo

  • Featured
  • Joined November 2015

I specialize in conversion rate optimization and growth marketing for high tech startups.

  • Toronto, ON, Canada
Profile photo of Mike Fiorillo
Mike Fiorillo
Toronto, ON, Canada

Worked with

Availability

Not seeking work

Available

  • Not specified

Commitment

  • Can work 10hrs per week
  • Can commit to 3-6 months

Services

Categories

SEO Strategy Content Copywriting Marketing

Experience

Summary

10+ years of experience in conversion rate optimization, digital marketing, and managing web development projects for high traffic websites.

Work history

FreshBooks
Senior Product Manager, Conversion Optimization
Manage conversion rate optimization program for a leader in cloud-based invoice software. Identify opportunities to improve of customer acquisition channels using web analytics (GA, MixPanel, Qualaroo). Build experiment backlog and requirements.
Basix Interactive LLC
Digital Marketing Strategist
Advised early stage companies on customer acquisition, user experience design, and conversion marketing.
Adobe Systems
Channel Marketing
Developed social media strategy and conducted customer analytics for channel marketing team. Designed research framework to study the impact of social media in the B2B channel, including data collection, auditing partner social marketing activities,
MEC Interaction
Social Media Consultant
Managed social media monitoring and measurement program, and presented clients with strategic guidance and recommendations for digital marketing initiatives.
Head of CRO

Education

Accreditations

Northwestern University
MBA, Marketing
University of Toronto
BSc, Psychology

Skills

Skills

Conversion Rate Optimization SEO digital marketing digital analytics Google Analytics Mixpanel