Melanie R.

  • Joined June 2015

Social media and PR expert, stylist and writer who loves the combination of strategy and content.

  • Minneapolis, MN, United States
Profile photo of Melanie Richtman
Melanie R.
Minneapolis, MN, United States

Worked with



Growth Paid Advertising Social Media Content Copywriting



After working as a journalist and doing some freelance public relations work, I started working at an agency where I specialize in social media content creation, paid social strategy and influencer outreach.

Work history

Assistant Account Executive, Social Media + PR
As a social media + PR professional at Olson Engage, I create social media content for five brands, implement paid social media strategies, manage influencer programs, and write and distribute press materials on behalf of clients.
Fashion + Beauty Writer
As a fashion + beauty writer for, I work with the fashion editor to write SEO-optimized articles covering news in the fashion and beauty world in a timely manner.
Freelance PR Consultant
As a PR consultant for Ignite Models, I draft media lists and manage press invites for Envision, Ignite's bi-annual fashion show. Additionally, I am responsible for pitching media to secure pre= and post-event coverage.
A+E Reporter
As the A+E Reporter at the Minnesota Daily, I was responsible for writing the Daily's Fashionista column, while also producing one additional entertainment article and two blog posts per week.
Marketing Intern
As a marketing intern at Fruition, I created and implemented their inaugural social media content calendar, growing followers by 9.8% in three months. Additionally, I enhanced the company blog with industry relevant posts based on research and trends.
Social Media Manager
As the social media manager for Primp, I style, shoot and edit all photos and write copy for all Facebook and Instagram posts. Additionally, I have implemented an influencer strategy and paid social media to help grow their platforms.



University of Minnesota
Bachelor of Arts, Magna Cum Laude: Public Relations, Anthropology and Fashion Studies
IES Paris: Business + International Affairs
Luxury Brand Management + Advanced French



social media public relations influencer outreach content creation paid social promotion writing blogging analytics reporting SEO


Google AdWords Adobe Photoshop adobe indesign Adobe Creative Suite Google Analytics Facebook Advertising Facebook Insights Twitter Advertising Twitter Analytics Instagram


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 20hrs per week
  • Can commit to 3-6 months


Industries I love

Advertising & Marketing Entertainment Fashion Health & Wellness Media Music PR & Communications Travel

What I read

Anything and everything, from Entrepreneur to Glamour Magazine.