Profile photo of Melanie Richtman

Melanie R.

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  • Joined June 2015

Social media and PR expert, stylist and writer who loves the combination of strategy and content.

  • Minneapolis, MN, United States
Profile photo of Melanie Richtman
Melanie R.
Minneapolis, MN, United States
Hire Invite to job

Worked with

Services

Categories

Growth Paid Advertising Social Media Content Copywriting

Experience

Summary

After working as a journalist and doing some freelance public relations work, I started working at an agency where I specialize in social media content creation, paid social strategy and influencer outreach.

Work history

Olson Engage
Assistant Account Executive, Social Media + PR
As a social media + PR professional at Olson Engage, I create social media content for five brands, implement paid social media strategies, manage influencer programs, and write and distribute press materials on behalf of clients.
Bustle
Fashion + Beauty Writer
As a fashion + beauty writer for Bustle.com, I work with the fashion editor to write SEO-optimized articles covering news in the fashion and beauty world in a timely manner.
Ignite Models
Freelance PR Consultant
As a PR consultant for Ignite Models, I draft media lists and manage press invites for Envision, Ignite's bi-annual fashion show. Additionally, I am responsible for pitching media to secure pre= and post-event coverage.
Minnesota Daily
A+E Reporter
As the A+E Reporter at the Minnesota Daily, I was responsible for writing the Daily's Fashionista column, while also producing one additional entertainment article and two blog posts per week.
Fruition Partners
Marketing Intern
As a marketing intern at Fruition, I created and implemented their inaugural social media content calendar, growing followers by 9.8% in three months. Additionally, I enhanced the company blog with industry relevant posts based on research and trends.
Primp Boutique
Social Media Manager
As the social media manager for Primp, I style, shoot and edit all photos and write copy for all Facebook and Instagram posts. Additionally, I have implemented an influencer strategy and paid social media to help grow their platforms.

Education

Accreditations

University of Minnesota
Bachelor of Arts, Magna Cum Laude: Public Relations, Anthropology and Fashion Studies
IES Paris: Business + International Affairs
Luxury Brand Management + Advanced French

Skills

Skills

social media public relations influencer outreach content creation paid social promotion writing blogging analytics reporting SEO

Tools

Google AdWords Adobe Photoshop adobe indesign Adobe Creative Suite Google Analytics Facebook Advertising Facebook Insights Twitter Advertising Twitter Analytics Instagram

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Advertising & Marketing Entertainment Fashion Health & Wellness Media Music PR & Communications Travel

What I read

Anything and everything, from Entrepreneur to Glamour Magazine.