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Melanie R.
- Joined June 2015
Social media and PR expert, stylist and writer who loves the combination of strategy and content.
- Minneapolis, MN, United States
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Melanie R.
Minneapolis, MN, United States
Worked with
Services
Categories
Experience
Summary
After working as a journalist and doing some freelance public relations work, I started working at an agency where I specialize in social media content creation, paid social strategy and influencer outreach.
Work history
Assistant Account Executive, Social Media + PR
As a social media + PR professional at Olson Engage, I create social media content for five brands, implement paid social media strategies, manage influencer programs, and write and distribute press materials on behalf of clients.
Fashion + Beauty Writer
As a fashion + beauty writer for Bustle.com, I work with the fashion editor to write SEO-optimized articles covering news in the fashion and beauty world in a timely manner.
Freelance PR Consultant
As a PR consultant for Ignite Models, I draft media lists and manage press invites for Envision, Ignite's bi-annual fashion show. Additionally, I am responsible for pitching media to secure pre= and post-event coverage.
A+E Reporter
As the A+E Reporter at the Minnesota Daily, I was responsible for writing the Daily's Fashionista column, while also producing one additional entertainment article and two blog posts per week.
Marketing Intern
As a marketing intern at Fruition, I created and implemented their inaugural social media content calendar, growing followers by 9.8% in three months. Additionally, I enhanced the company blog with industry relevant posts based on research and trends.
Social Media Manager
As the social media manager for Primp, I style, shoot and edit all photos and write copy for all Facebook and Instagram posts. Additionally, I have implemented an influencer strategy and paid social media to help grow their platforms.
Education
Accreditations
University of Minnesota
Bachelor of Arts, Magna Cum Laude: Public Relations, Anthropology and Fashion Studies
IES Paris: Business + International Affairs
Luxury Brand Management + Advanced French
Skills
Skills
Tools
Availability
Not seeking workAvailable
- Available during business hours, evenings, and weekends
Commitment
- Can work 20hrs per week
- Can commit to 3-6 months
Interests
Industries I love
What I read
Anything and everything, from Entrepreneur to Glamour Magazine.