Profile photo of Miriam Posner

Miriam P.

Average rate
$73/hour
  • Payable
  • Joined August 2016

I am an ecommerce whiz with experience in digital marketing and analytics. I have agency, start-up, and corporate experience.

  • Durham, NC, United States
Profile photo of Miriam Posner
Miriam P.
Durham, NC, United States

Worked with

Services

Categories

Email Marketing Paid Advertising Strategy Growth

Experience

Summary

I have a MA in International Economics & Finance which I used to help launch my career in digital marketing and analytics. I've worked in roles at companies of various sizes ranging from start ups to corporations.

CloudPeep clients

Full-Stack Marketing Manager
Sep 2016 to Aug 2017

Work history

Director of Online Marketing & eCommerce
Led marketing optimization and acquisition efforts, focusing on conversions, traffic, and CPA. Lowered CPA across all marketing channels from $24 to $5 while maintaining traffic and revenue; as a result, ROI improved by over 100%.
Marketing Strategy Manager
Strategized comprehensive marketing plan across all Macys.com marketing channels with specialized focus on Millennial customers; partnered with Site Merch, Affiliate, SEM, Display, and SEO to ensure congruency across all tactics, resulting in sales +5%
Site Optimization Manager
Strategized site redesign recommendations based on performance, clickpaths, and customer lifecycle across multiple sites. Created a weekly Strategic Marketing Dashboard that reported on trends and offered recommendations specific to each touchpoint.
Associate Online Marketing Manager
Acted as strategic advisor for clients by sharing industry best practices, providing detailed account specific recommendations such as landing page recommendations based on customer path, as well as Social and Display Optimization to assist clients goals.

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Miriam is a fabulous Peep! She went over and above in everything we asked of her and was very proactive with looking for ways she could add value to our business. Miriam's knowledge across all elements of marketing, and in particular as it relates to website usability and engagement, was better than expected. And she just a fabulous person. I highly recommend Miriam to anyone looking for a full-stack marketing specialist, especially in consumer-focused apps.

Education

Accreditations

Brandeis International Business School
Brandeis International Business School
Brandeis University
Bachelor of Arts, Major: Economics, Minor: Business

Skills

Skills

advertising affiliate marketing brand strategy content marketing customer segmentation data analysis digital marketing digital media email marketing marketing strategy

Tools

Asana Basecamp Eventbrite Facebook Advertising Facebook Insights Google AdWords Google Analytics Unbounce Instagram LinkedIn Optimizely Mixpanel Slack Twitter Advertising UserVoice

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years