Michelle O.

  • Joined May 2016

Marketing maven moonlighting as a content developer & creative writer. I tell great stories in pixels and in person.

  • Houston, Texas, United States
Profile photo of Michelle Ofiwe
Michelle O.
Houston, Texas, United States

Services

Categories

Content Marketing Strategy Copywriting Design

Experience

Summary

Small-time blogger turned full service marketer, then turned mid-sized content developer. I create engaging content with the data-driven strategy to back my words up. After we launch, it's analytics time! Hubspot certified in inbound marketing.

Work history

Content Developer, Writer
• Developed comprehensive content marketing strategy across 4 Texas markets • Created 40+ pieces of content monthly for blog/web/email/social media channels • Reached first page rank for 20+ 3 Men Movers keywords via SEO strategy
Creative, Interactive, & Social Media Specialist
• Delivered 15+ leads weekly via PPC and social media channels • Maintained monthly 2K PPC budget across AdWords and Bing accounts • Reached first-page rank for 20+ keywords via SEO strategy
Digital Marketing Chair
• Developed 10+ pieces of content monthly for digital signage/social media/web • Assisted customers and facilitated feedback via social media • Utilized $15K promotions budget for print/product promotion materials
Web Editorial Intern
• Developed and edited 20+ calendar listings per week • Pitched and developed culture/art pieces for entertainment blog 2x per week • Maintained audience & venue relationships via giveaways database
The UT Dallas Galerstein Women's Center
Marketing Coordinator
• Developed, designed, and distributed over 25+ print promotional items • Leveraged Facebook and Twitter accounts to generate interest in events

Education

Accreditations

The University of Texas at Dallas
Political Science, Bachelors of Arts

Skills

Skills

content marketing content strategy digital marketing marketing strategy branding graphic design web design

Tools

Adobe Canva Audacity Google AdWords Google Analytics Slack Hootsuite Marketo YouTube Squarespace Facebook Advertising CoSchedule IFTTT SEMRush Buffer

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Entertainment Media Music PR & Communications

What I read

Hubspot, CopyBlogger, The Social Media Examiner, Search Engine Journal, Kissmetrics, The Well-Fed Writer Blog, Your Freelance Career, Contently, Copywriting.com

Ideal team

I'm open to working independently, but thrive in small or medium sized teams. I like to have all responsibilities, expectations, and goals outlined in a clear manner, and respond to weekly/monthly/quarterly performance reviews.