Madeline R.

  • Joined November 2016

I am a self-motivated, driven marketing professional with extensive experience in content creation, as well as copywriting and editing.

  • Windsor, ON, Canada
Profile photo of Madeline Robson
Madeline R.
Windsor, ON, Canada

Services

Categories

Content Marketing Social Media Copywriting Email

Experience

Summary

As Product Specialist I am responsible for developing a thorough understanding of a variety of automotive products. I use this information to ensure product accuracy & appropriate brand messaging of variety of consumer-facing marketing materials.

Work history

Fiat Chrysler Automobiles
Product Specialist
I am responsible for reviewing and ensuring the accuracy of product information and brand messaging for Chrysler, Dodge, Jeep, and Ram products across all internal and public-facing media including digital ads, CRM, brand websites and catalogues.
Fiat Chrysler Automobiles
Customer Care Manager
Responsible for interfacing with customers to provide answers to product related questions and resolution to customer concerns, while accurately documenting customer interface information in a timely manner.

Portfolio

Canadian Ram brand website.

I worked alongside the copywriter to develop unique content for the Ram brand website. Additionally, I edited all content for product accuracy and appropriate brand messaging, ensuring the website offered a all-encompassing brand experience for the consumer from a content standpoint.

FCA Canada Press Kit

Using InDesign, developed "Hot Sheets" for FCA vehicles, highlighting key brand messages and content in a user-friendly format. Also, reviewed and edited all product press releases for accuracy.

Education

Accreditations

Wayne State University
Masters of Business Administration in Marketing and Management Information Systems - In Progress
University of Western Ontario
Honors Specialization in Biology

Skills

Languages

English

Full professional proficiency

Skills

brand strategy communications content creation copywriting digital marketing newsletters product marketing presentation and slide design marketing sub-editing

Tools

Facebook Illustrator InDesign YouTube Twitter Snapchat Prezi Photoshop LinkedIn Instagram Pinterest Powerpoint

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Education Events Fashion Food Health & Wellness Retail Science Sports Travel

What I read

Marketing Textbooks, Travel Blogs & Fashion Magazines