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Richard H.

Average rate
$75/hour
  • Joined July 2016

Ten years experience in digital marketing both agency and client side. Worked for clients such as BBC, Channel 4, E4, Yahoo and Red Bull

  • Sydney, New South Wales, Australia
Profile photo of Richard HIll
Richard H.
Sydney, New South Wales, Australia

Worked with

Experience

Summary

I have ten years experience in digital marketing both agency and client side.

Work history

BBC Worldwide
Head of Digital Marketing
Part of the senior management team, responsible for all the digital marketing strategy and output for BBC Worldwide ANZ.
BBC Worldwide
Digital & Communities Manager
Developing & executing online & digital communication initiatives across key online and digital platforms for BBC Worldwide's network of channels in Australia and New Zealand.
Suede Communications
Social Media & Search Strategist
Devising and managing social media and search campaigns for a number of retained clients. Managing the process from initial pitch to execution and final reporting.
Holler London
Digital Planner
Devising bespoke social media marketing strategies and solutions by generating consumer insights borne out of diligent research for a wide range of clients.
Holler
Digital Marketing Manager
Managing social media marketing campaigns for entertainment and music clients and was heavily involved in devising bespoke promotional plans and strategies.

Portfolio

BBC First TV Channel Launch

Working with global offices creating and executing a digital launch strategy for the launch of BBC First, a premium drama channel on Foxtel. At the heart of this was an award winning partnership activation with Twitter.

Bbcshop

BBC Shop eCommerce Launch

Launching BBC Shop as the first foray into eCommerce locally and managing all the performance activity surrounding it. This included SEM/SEO/Affiliates and Display with a mixture of in house and agency management. This resulted in $4.5 returned for every $1 spent in the first year of operation.

Iplayer

Launching BBC Global iPlayer

Launching 'BBC Global iPlayer' as an iOS app locally and helping it to become the no.1 SVOD platform in Australia.

BBC Website Strategy

Revamping the local BBC websites with a more coherent and streamlined strategy.

E4 Skins

Working on the strategy and execution of the pioneering social media campaign for the E4 TV show, ‘Skins’. This was one of the first campaigns to successfully use social media to promote a TV show (in the days of MySpace) and has won numerous awards since.

Education

Accreditations

Google
AdWords and Analytics Qualified
City University London
Msc Information Science
University of the West of England
Ba (Hons) History
Wellington College
3 Alevels
Wellington College
10 GCSEs

Skills

Skills

SEO PPC social media marketing CRM email marketing paid social promotion CRO ecommerce affiliate marketing digital marketing

Tools

Google AdWords Google Analytics Radian 6 Hootsuite Brandwatch Facebook Power Editor Powerpoint Word Wordpress Excel Keynote Twitter Advertising Adroll

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1-3 months