Profile photo of Paola Gonzalez

Paola G.

Average rate
$30/hour
  • Joined April 2016

Social media specialist running on coffee. I’m a creative strategist that specializes on social media, email marketing and content creation.

  • Rochester, NY, United States
Profile photo of Paola Gonzalez
Paola G.
Rochester, NY, United States

Services

Categories

Content Email Marketing Social Media Strategy

Experience

Summary

I graduated with a degree in Marketing concentrated in Internet Marketing and Advertising. Recently, I developed a passion for design which regularly transitions into my marketing work. Furthermore, my skills include researching, reporting, and analytics.

Work history

Online Marketing Specialist
- Developed and managed social media campaigns in multiple platforms including scheduling and planning social media content through Hootsuite - Designed email marketing campaigns for 4 groups of audiences, all with 30%+ open rates and 3%+ click rates
Marketing Coordinator
- Implemented marketing campaign to raise awareness in the community - Curated and created content for website, blog and social media - Designed and distributed digital materials to promote sales, resulting in increase of sales during promotion period
Junior Marketing Associate
- Created and managed social media pages for small e-commerce tea company - Created social media campaign for annual state-wide tea festival that resulted in 16% increase in tickets sold - Used metadata for SEO purposes
Global Union
Director of Marketing
- Curated and created content to promote events through social media, website and blog - Collaborated with the marketing campaigns of 25 affiliate organizations: aid with advertisements and social media presence - Designed print advertisements

Education

Accreditations

Rochester Institute of Technology
Bachelors of Science in Marketing, Minot in Advertising & Public Relations

Skills

Languages

Spanish

Native or bilingual proficiency

English

Native or bilingual proficiency

Skills

blogging content creation content curation digital marketing social media social media strategy email marketing email design

Tools

Buffer Canva Eventbrite Facebook Facebook Insights Google Analytics Hootsuite Iconosquare Illustrator InDesign Photoshop Twitter Instagram Pinterest LinkedIn

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 50hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Entertainment Events Media Music PR & Communications Travel