Pashmina B.

  • Joined October 2016

A Digital and Content Marketer with 5+ years of experience in working with startups, large corporate brands and small businesses globally.

  • Kuala Lumpur Federal Territory of Kuala Lumpur Malaysia
Profile photo of Pashmina Binwani
Pashmina B.
Kuala Lumpur Federal Territory of Kuala Lumpur Malaysia

Worked with



Content Copywriting Public Relations Social Media Marketing



Over the last 5 years, I have provided consulting services, and delivered numerous marketing and PR projects, serving clients from industries and market segments such as FMCG, lifestyle, tourism, corporate, technology, healthcare and government.

Work history

Text100 Integrated Communications
Account Manager
Lead communications programs for a variety of technology, corporate and consumer accounts. Managed internal teams and placed high-level pieces through consistent media coverage, strategic social media campaigns, digital marketing and branding.
Digital Marketing & PR
Plan and assisted SEO, growth strategy and content marketing to serve various engagement formats on IBM's Digitalogue.
Senior Consultant
Worked under consumer and healthcare practice in Edelman for clients such as Janssen-Priligy, Unilever and Reckitt Benckiser from inception to execution, including developing strategic article placements, marketing campaigns and account management.
Contributing Writer
Contributing writer to the Huffington Post on lifestyle-driven articles
Travel Writer, Documentary and Manager
Travel website to document travel adventures, photo stories, information-packed content that revolve around travel inspiration, stories, guides, recommendations and tips.
Brand development, strategy and copywriting projects for high-end property market such as One Stonor and Dorsett



University of South Australia
Bachelor of Arts (B.A.), Journalism
Taylors Business School
Foundation in Business
The Next Academy Coding School
Digital Marketing



content marketing copywriting editorial corporate communications editing SEO writing blogging email social media marketing


Mailchimp Squarespace Facebook Advertising BuzzSumo GetResponse Google Analytics Instagram Twitter Medium Slack Canva Reddit


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 20hrs per week
  • Can commit to 3-6 months


Industries I love

Advertising & Marketing PR & Communications Photography Tech Travel

Side projects

Incitement - Solar Light Building; The Gone Goat - Documentaries & Self-Help / Travel Content