Profile photo of Petra Baker

Petra B.

Average rate
$30/hour
  • Joined July 2016

With over 10 years experience, I'm a brand strategist, marketing guru, & content writer. I'm also a self-published author of two books.

  • Houston, TX, United States
Profile photo of Petra Baker
Petra B.
Houston, TX, United States

Services

Categories

Strategy Content Marketing Email Social Media

Experience

Summary

I started out young working for the ad agency - McCann Erickson. There I learnt the ins and out of brand management. I then moved to client side and jumped into brand management, which finally evolved into discovering the world of inbound marketing.

Work history

Senior Brand Manager
Spearheaded management with creative, media, logistics, sales and quality teams. Led a successful launch event for one of the company's new products which won us Product of the Year. Prepared marketing and budget presentations.
Brand Manager
In charge of several client brands including, Ford Motor Vehicles and Old Dutch Potato Chips. Worked closely with the creative team to develop a new packaging and communication design.
International Franchisee Coordinator
Responsible for the coordination of global franchisee market requests via the head office in Stockholm Sweden within various cross functional departments. Franchisees including: UK, Kenya & Saudi Arabia. Prepared yearly budget proposals.
Marketing Director
Led the development of a complete new web design and strategy. Responsible for marketing and public relations focusing on our gold medalist swimmer of the National team. Set up press releases, created all newsletters and email management of clients.

Portfolio

Author Campaign

Created Author website design, launch and social media campaign.

Sport Project Swimming

A complete brand revision and marketing campaign to promote this small business.

Brand Relaunch

From the flavor, to packaging to the television commercial. Responsible for all aspects of launching this brand from A to Z.

Guest Blogger

Guest Blogger for This Woman Knows, creating empowering articles for women.

Kindred Spirits United

Created and launched this new platform to support women doing awesome things and promoting women empowerment.

Education

Accreditations

Communications
Advanced Excel

Skills

Skills

advertising B2B marketing blogging brand strategy communications content creation content marketing content strategy corporate communications email marketing

Tools

Canva Constant Contact Facebook Advertising Instagram Squarespace Wordpress YouTube

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 30hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Animals & Pets Consumer Products Health & Wellness Travel Other

What I read

Women empowerment, yoga, meditation, brand management, creation.

Side projects

Self published and launched my own author site. Spearheaded the creation of a national swim organization. Created websites for multiple businesses including interior designer, painter, yoga instructor, mining company.

Ideal team

A team that seeks to work together towards creating a successful project. I can work autonomously or within a group dynamic. Excellence is key.