Mysty Stewart

  • Joined April 2015

Wine, Food & Lifestyle PR & #SocialMedia Consultant /Dance Teacher / Bookworm / Theater Geek / And named after a Johnny Mathis song...

  • Windsor, CA, United States
Profile photo of Mysty Stewart
Mysty Stewart
Windsor, CA, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 10hrs per week
  • Can commit to 6 months to 1 year

Services

Categories

Social Media Public Relations Content Strategy Copywriting

Experience

Summary

I have more than 18 years of experience working in lifestyle marketing communications, including tenures at two major natural food manufacturers, an accomplished PR agency and a well-established Sonoma County winery.

Work history

PE & Social Media Manager / Ambassador of Buzz
Responsible for all Public Relations & Social Media strategy and content creation for Wine Road with regular promotion of events, winery and lodging members, wine education, and travel tips.
Social Media Consultant
Responsible for strategy and content creation on all J Vineyards social media channels including Facebook, Instagram, and Twitter. Also manages communities for each platform, regularly engaging with fans.
Dolphin Graphics
Copywriter / Social media strategist / Market Researcher
Currently working on a project basis with marketing company, Dolphin Graphics, doing competitive market research, copywriting and social media strategy for upcoming rebuild of client dermatologist's website.
Choreographer
Choreographer (and sometimes Director) for local fee free Young Actor's Studio. Show's choreographed include Music Man, Seussical, Schoolhouse Rock, Pinkalicious, Annie, Dear Edwina, Cinderella, Jungle Book, Flat Stanley, Charlotte's Web, and Tom Sawyer.
Social Media Manager
Responsible for strategy and content creation on all Healdsburg Chamber social media channels including Facebook, Instagram, and Twitter. Also manages communities for each platform, regularly engaging with fans. Focus is on platform growth.
Marketing Consultant
Responsible for strategy and execution of all Marketing initiatives with heavy focus on Public Relations, Social Media, event planning and email marketing.
Social Media Manager
Responsible for strategy and content creation on all Healdsburg Jazz Festival social media channels including Facebook, Instagram, and Twitter, including paid promotions. Also manages communities for each platform, regularly engaging with fans.
Public Relations Manager
Act of brand's publicist on a limited/project basis for 2013 vintage. Submit wines to scoring publications, introduce brand to wine writers, and publicize tasting room location.

Portfolio

Food PR Portfolio

This presentation titled "Public Relations Portfolio - Food" highlights the "greatest media hits" for several of my Public Relations food clients. I served as the primary PR contact and account manager for these brands. (Please note: My work with Spectrum Organics & Amy's Kitchen was done in house)

Education

Accreditations

California State University, Hayward
Mass Communication, concentration in Marketing & PR
Certified Tourism Ambassador (CTA)

Skills

Skills

copywriting social media management public relations media relations Event management content marketing digital marketing product marketing Research Copyediting

Tools

Facebook Twitter Instagram Pinterest Microsoft Office Hootsuite Basecamp Canva Dropbox Powerpoint Excel Word CMS LinkedIn Android

Interests

Industries I love

Advertising & Marketing Consumer Products Events Food Health & Wellness PR & Communications Sports Travel

What I read

I read the following digital publications Social Media Today, Social Media Examiner, Remodelholic,com, TheKitchn.com/ApartmentTherapy.com, SFGiants.com, Wine Business News, Wine Enthusiast online.

Side projects

I was the publicist for organic icon Lundberg Family Farms for six years, helping to bring their brand to national prominence in the media. I also have worked with numerous small businesses, writing copy for their websites.

Ideal team

I enjoy working with small to mid-level teams where everyone works as a team and contributes to achieve department goals. I am a self starter, so I prefer not to work with micro-managers or those that do not have faith in their staff.