Profile photo of Penni Smith

Penni S.

Average rate
  • Joined July 2016

Exceptional copywriter with a varied IT background, persuasive, clear, strong ROI. Problem solver & strategist. Also web: copy, UX, design.

  • Greater Sacramento Area, CA
Profile photo of Penni Smith
Penni S.
Greater Sacramento Area, CA



Content Copywriting Marketing Design



College BA, English major, and always a strong communicator. Employed two decades in various IT roles, primarily software developer and database administrator. Now building a career as a freelance copywriter.

Work history

Copywriting and Marketing Strategy
Have written web copy and other promotional copy for Emma Santa, plus have helped her with positioning and marketing strategy. Ongoing.
Web Design & Copy
Completely designed Mary's website and wrote all the copy, except for her articles and blog posts.
Web Design & Copy
Wrote all copy and completely designed the website. Als0 took all photographs. Extensive research required to get legal facts correct.
Author of the Month July 2014
Wrote a series of four articles (1000-1500 words each), one published each week in July 2014.
Award-Winning Lead and Sales Letter
Submitted a headline and lead for their 2013 Bootcamp, and won. Was drafted to write full sales letter after.
Assorted Small Jobs
I have written copy for several other individuals, companies, and non-profits. I have a portfolio of samples and testimonials I can provide of my writing skills.
Yamas Controls
Sortware Developer and Database Administrator
Worked 7 years in a position created for me, developing software to aid in company operations. Also wrote users' guides and other documentation.
The Money Store
Software Developer/Network Administrator
Started as network administrator, served and programmer/analyst, and ended up writing a complete origination system for a unique loan division.


Membership Site Landing Page

Chris Marlow is a prominent copywriter with decades of experience writing all manner of copy throughout a wide array of industries. Nonetheless, to bring in an outside perspective, she asked Penni to write new copy for the page promoting her membership site (also a landing page for her e-mails).

Prize-Winning Headline and Letter

This headline and lead (the beginning portion of a sales letter) was one of the winners of the spec challenge at the American Writers and Artists, Inc. (AWAI) 2013 FastTrack to Copywriting Success Bootcamp and Job Fair. Later, AWAI commissioned and purchased the completed sales letter for the PWA.

Writer of the Month Article Series

I was the July 2014 guest writer of the month for the Professional Writers’ Alliance, writing this series of articles on getting vital feedback on one’s writing.

Website Copy (& Design)

The Nelder Family Law website features my most elaborate website copywriting job to date. This project required extensive research in order to present complex legal information in an accurate, clear, and persuasive manner. I also designed the entire site and took the photos.

Fundraising Letters

For several years, I wrote the fundraising letters for a local non-profit organization, resulting in a 700% increase in receipts within two years.

Press Releases

I have written several press releases, including one for a local business venture, and a number for my Toastmasters group, such as this one,



University of La Verne
Bachelor of Arts, English Major
Sierra College
Independent courses in web design
American Writers and Artists, Inc.
Many courses on copywriting from this source and others.



B2B marketing copywriting writing web design website audits direct marketing public speaking corporate communications lead generation email marketing


Wordpress Powerpoint LinkedIn Audacity


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 30hrs per week
  • Can commit to 1+ years


Industries I love

Advertising & Marketing Banking & Finance PR & Communications Tech

What I read

What don't I read? I read a daily newspaper, several magazines, business and marketing books, fiction, anything. Reading is my favorite thing, and I expose myself to a wide range of ideas so that I can know as much as possible.

Side projects

I served on the board of a medical non-profit and wrote their fundraising letters and managed their campaigns, as well as many other duties. I serve as VP of Public Relations in my local Toastmasters club.

Ideal team

I like to work independently, with clear instructions and a lot of room for my creativity and strategy input. I am a night owl, and work best late.