Priscila M.

  • Payable
  • Joined March 2017

A marketing expert who loves creating authentic brands and helping startups to launch and grow with strong positioning and unique design.

  • Berlim, Alemanha
Profile photo of Priscila Mesquita
Priscila M.
Berlim, Alemanha

Worked with

Services

Categories

Marketing Design Content Strategy Copywriting

Experience

Summary

Account Manager for Kimberly-Clark, Volkswagen, and Philip Morris; Senior Marketing Analyst at the largest publisher in Latin America; Marketing & Project Manager Freelancer for startups in Brazil and at the Berlin-based digital agency Battalion.

Work history

Marketing Manager and Project Manager Freelancer
Working for startup clients, I deliver market & customer research, SWOT analysis, value proposition and brand positioning, and manage the development of brand/CI design, web design & development, and content creation.
Project Manager
I was the Project Manager for Philip Morris’ branded Smoking Lounge at the São Paulo Fashion Week 2010 Winter Edition, reaching 108% of the sales target. I was the sole lead in all project stages and managed a cross-functional team of 20+ people.
Senior Marketing Analist
Partnered with the International Advertising Sales, I drove sales growth by 22% (2013 v. 2012) and assisted global clients by creating integrated and multi- branded projects, media plans, pitch decks, highly technical media analysis, and market dossiers.

Portfolio

Mood board

Marketing & Corporate Brand Design for Restaurant | Bar | Event Venue.

My clients needed marketing and design support at launching phase. I assisted with business naming, market & competitor analysis, brand positioning, corporate brand identity, and marketing collaterals design. Since its launch, Casa Cica is a famous spot, often fully booked for dining and rentals.

Corporate Brand & Website Design for Customized Handmade Stationery Service.

My client’s side project grew faster than expected and needed a brand identity. Teamed up with a designer, I defined the brand assets and developed the corporate brand identity, collaterals, and website design. Camilla Papel produces 20+ products per month and has a continuously growing clientele.

Apresentac%cc%a7a%cc%83o santo santi 1

Marketing & Corporate Brand Design for Wedding Planning Company.

Me and my business partner wanted the launch with an outstanding brand. I studied the market, analyzed the competitors, and defined our positioning. Teamed up with a designer, I developed Santo Santi's corporate identity, marketing collaterals, and website design & content.

Marketing, Positioning, Brand & Website Design, Product Video, and PR Campaign for Audio Company.

For the launch of a revolutionary audio technology and product, I am managing the development of brand messaging, design, online presence, and PR campaign. I am managing an 8+ talents team and executing strategic marketing myself. I will be able to share more soon after launch.

Education

Accreditations

BA in Marketing & Commuications
MSc in Consumer Behaviour for Advertising and Marketing Management

Skills

Languages

English

Full professional proficiency

German

Limited working proficiency

Spanish

Limited working proficiency

Portuguese

Native or bilingual proficiency

Skills

brand design corporate identity website design market research value proposition customer research brand positioning project management copywriting translation

Tools

Trello Slack Asana Buffer Canva Facebook Advertising Facebook Power Editor Instagram Mailchimp Meetup Pinterest Squarespace

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Consumer Products Entertainment Food Health & Wellness Music Tech Travel

What I read

Psychology books, Picthfork, Monocle, Hubspot, The Guardian (mainly the music session).

Side projects

I am the co-founder and marketer of a wedding planning company in São Paulo, Brazil. I am an Advisory Board Member of Girls in Tech Berlin and have been helping to establish its long-term vision.

Ideal team

Me, an experienced designer & web developer, a talented copywriter, and a client who understands his business and is ready to engage. I like committed team members who have critical thinking and can respect the project priorities.