Profile photo of Rachael Sparks

Rachael S.

Average rate
$45–120/hour
  • Joined January 2019

Though a microbiologist by training, I've always been a writer and communicator who loves translating complex ideas into clear messaging.

  • Asheville, NC, USA
Profile photo of Rachael Sparks
Rachael S.
Asheville, NC, USA

Services

Categories

Copywriting Content Marketing Strategy Email

Experience

Summary

I went into a healthcare startup and marketing after a career helping others through transplant medicine. In 2018, I published my first novel and began freelancing to assist other startups with branding, messaging, and content.

Work history

Clinical Marketing Manager
Xenex medical device kills surface germs for infection prevention and patient safety, and my responsibilities there have been broad; last 5 years were focused on marketing (full stack marketing role, but I am sole content creator). 2011-present, now PT
Manager of Donor Services
Re-org’d for lean management of staff during ’08-‘09 recession. Liaison to MEs, law enforcement, processors eye & organ banks, hospitals. Mobilized response to financial crisis, recouped over $30,000 in losses. SME for internal and external audits

Portfolio

Summary of Studies

Complex piece in that it summarizes over 20 studies in simplest way possible and explains more about the product and its achievements in the hospital setting. This is its 10th or 20th revision as each study was added to the company's accomplishments.

Infographic on Antibiotics

Infographic re: antibiotic resistance, for which I wrote all content and informed graphic design choices.

Medical Implant Website Copy

Website copy on product that is complex and difficult to explain. Summarizes many product benefits and competitor contrasts. I wrote all content and helped with graphic design.

Xenex Longform Article for Nurture Track

Fed nurture track for lead gen.

Longform Article/White Paper - Healthcare Content

Full article published in Healthcare magazine (Becker's) for Xenex product

Explainer Videos

Videos created, designed, and voiced over by me for various uses.

Education

Accreditations

Texas A&M University
Bachelors of Science Microbiology

Skills

Languages

English

Native or bilingual proficiency

Skills

copywriting copyediting marketing strategy content creation content strategy editing media relations lean startups writing voiceover

Tools

drupal adobe creative suite Vyond Salesforce Wordpress Marketo Google Analytics Basecamp Crazy Egg Squarespace Adroll Illustrator LinkedIn Adobe Audition

Availability

Not seeking work

Available

  • Not specified