Rachael T.

  • Joined February 2017

I am a freelance writer and communications professional with a focus on transformative travel.

  • St. Petersburg, FL
Profile photo of Rachael Taft
Rachael T.
St. Petersburg, FL

Services

Categories

Content Copywriting Marketing Public Relations Strategy

Experience

Summary

Versatile writer with seven years of experience in journalism, communications and marketing. Passionate about meaningful travel. Travel insurance expert.

Work history

Content Manager
• Wrote and edited articles, press releases, website copy, and all other company content. • Led content and marketing projects, developing brand voice guidelines, content strategy and editorial calendar. • Served as media spokesperson.
Communications Officer
• Created content for web and print. • Maintained and updated website, social and email newsletters. • Spearheaded and supervised new initiatives in marketing, social media, video, and web content. • Initiated the creation of Cultural Vistas Blog.
Sun Coast Media Group
Journalist
• Staff writer covering education, nonprofits, and general news and features for the flagship newspaper and other editions.
Marketing Consultant
• Developed and implemented a marketing plan and creative strategy. • Created marketing materials and wrote copy for web and print. • Increased unique site visits by 95% (exceeding target by 45%) and total registrations by 23%.

Education

Accreditations

University of South Carolina
B.A. Journalism & Mass Communication (Advertising, Geography)

Skills

Languages

Spanish

Limited working proficiency

English

Native or bilingual proficiency

Skills

blogging communications branding content creation content marketing content strategy writing editorial social media content

Tools

Asana Basecamp Bitly Buffer Canva Google Analytics Hootsuite Instagram Mailchimp Mention Wordpress Yoast Slack InDesign

Availability

Not seeking work

Available

  • Available during business hours only