Rachel J.

  • Joined June 2016

Creative marketing leader with 15+ years' experience in enterprise & nonprofit settings. Excels at creative content that builds brands.

  • Stow, MA, United States
Profile photo of Rachel Jordan
Rachel J.
Stow, MA, United States

Services

Categories

Marketing Strategy Social Media Content

Experience

Summary

My more than 15 years of marketing experience includes several years leading b2b corporate marketing for a Fortune 500 company as well as nearly ten years leading development and engagement for a small global nonprofit.

Work history

Corporate Marketing Director
Drive lead gen and content marketing strategy informed by business objectives and industry trends. Define analyze success metrics; manage inbound and outbound campaigns, multi-channel social media strategy, industry blog & newsletter, and more.
Manager, Digital Marketing
Generated leads and built brand awareness by developing and executing multi-channel digital marketing strategy: outbound email, opt-in newsletter, social media, blog, website, webinars, display ads.
Corporate Marketing Manager
Produced and implemented creative business-to-business, integrated multi-channel marketing campaigns, in partnership with internal contributors and external vendors, to meet internal clients’ needs.
Senior Associate for Membership Development,
Manager of membership development, annual advancement campaigns, and a national network of volunteers, for global nonprofit. Oversaw largest revenue-generating program; led three-tiered national volunteer network; created web and print content.
Corporate Marketing Director
Drive lead gen and content marketing strategy informed by business objectives and industry trends. Define analyze success metrics; manage inbound and outbound campaigns, multi-channel social media strategy, industry blog & newsletter, and more.
Manager, Digital Marketing
Generated leads and built brand awareness by developing and executing multi-channel digital marketing strategy: outbound email, opt-in newsletter, social media, blog, website, webinars, display ads.
Corporate Marketing Manager
Produced and implemented creative business-to-business, integrated multi-channel marketing campaigns, in partnership with internal contributors and external vendors, to meet internal clients’ needs.
Senior Associate for Membership Development,
Manager of membership development, annual advancement campaigns, and a national network of volunteers, for global nonprofit. Oversaw largest revenue-generating program; led three-tiered national volunteer network; created web and print content.

Portfolio

Marketing Portfolio

My marketing portfolio can be found on my personal website

Marketing Portfolio

My marketing portfolio can be found on my personal website

Education

Accreditations

leadership, decision-making, marketing, goal-setting, feedback, risk measurement, sales, and more
Berklee College of Music
Bachelor of Arts Degree - Professional Music, electric bass performance & teaching concentration
leadership, decision-making, marketing, goal-setting, feedback, risk measurement, sales, and more
Berklee College of Music
Bachelor of Arts Degree - Professional Music, electric bass performance & teaching concentration

Skills

Skills

B2B marketing content marketing content strategy social media strategy blogger relations blogging project management digital marketing

Tools

sitecore wordpress squarespace basecamp inmotion marketo pardot salesforce silverpop google analytics omniture brainshark on24 coschedule widen digital asset management

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 10hrs per week