Profile photo of Rachel Franco

Rachel F.

Average rate
$55/hour
  • Joined March 2016

I put words together in incredibly captivating ways to help companies attract, nurture and convert their target prospects into loyal fans.

  • Atlanta, GA, United States
Profile photo of Rachel Franco
Rachel F.
Atlanta, GA, United States

Services

Categories

Content Copywriting

Experience

Summary

I have over seven years of marketing and communications experience across diverse industries, and I use that along with my journalism writing background to craft creative, yet strategically driven content that builds brands and drives engagement.

Work history

Content Writer | Brand Journalist
Produce targeted and engaging marketing, editorial and social media content for clients in diverse industries using a combination of integrated marketing, investigative journalism and superior writing expertise.
Marketing Specialist
Directed all marketing communications and demand generation initiatives, including strategic planning, content development and copywriting, direct marketing (traditional and email), public relations and events (trade shows, webinars and others).
Deloitte and Touche
Training Specialist/Internal Communications
Created and delivered non-technical training programs to all levels of employees throughout the organization. Boosted participation during training seminars through the creation of interactive and engaging messaging and materials.
Content Writing Praise
I would invite you to read various testimonials about my work - http://www.raf-communications.com/testimonials/.

Portfolio

Case Study: Cooleaf (Software/Technology)

Produced (from performing researching and interviewing subject matter experts; to writing and editing; to overseeing design; and facilitating approvals) case study for this web and mobile enterprise technology platform that promotes employee engagement and professional growth.

White Paper: RAF Communications (Marketing/Communications)

Conceptualized topic as well as researched, wrote, edited and oversaw the design of this white paper. (To see the landing page created for this white paper, visit http://www.raf-communications.com/creating-content-that-sells/)

Success Story: Chiaravalle Montessori School (Education)

To demonstrate the value of the Montessori education (an education considered non-traditional) to its diverse constituents, Chiaravalle Montessori School wanted to develop success stories of former students who have achieved great success as adults. Wrote and produced this piece from end to end.

Blog Post: Human Resources/Voluntary Benefits Consulting and Technology Firm (Consulting/Technology)

Ghostwrote blog post, "Top 5 Voluntary Benefits Trends for 2016: What Every Human Resources Professional Needs to Know", for a leading Human Resources/Voluntary Benefits Consulting and Technology firm.

Article: Shepherd Center (Healthcare)

To nurture and drive engagement among its various constituents, leading spinal cord/brain injury rehabilitation hospital, Shepherd Center, relies heavily on its quarterly publication, Spinal Column. Produced this article from beginning to end (interviews, writing, editing and approvals).

Executive Briefing: Aldata Solution (Software/Technology)

Worked with client to define topic and messaging, and then researched (using secondary research and live interviews), wrote, edited and oversaw the design of this piece.

Education

Accreditations

Vanderbilt University - Owen Graduate School of Management
MBA, Marketing
New York University
BA, Art History

Skills

Skills

writing content creation editing blogging corporate communications editorial journalism case studies white papers articles

Tools

Bitly Canva Constant Contact Facebook Buffer Hootsuite LinkedIn Pinterest Slack Twitter Wordpress YouTube Basecamp Aweber

Availability

Seeking work

Available

  • Available during business hours only

Commitment

  • Can commit to 1+ years

Interests

Industries I love

Education Health & Wellness Medtech Professional Services Social Enterprise Tech Venture Capital Other

What I read

I generally have about three to four books going at a time -- usually nonfiction, with an occasional piece of fiction thrown in the mix.

Side projects

I launched and manage a personal growth/health & wellness blog - http://beyourselfandtherestwillfollow.com/. (Developed the branding and messaging, look and feel, as well as continue to write and format all posts.)

Ideal team

I like working with smart, friendly and respectful clients who appreciate the value of professional-level writing. I operate by the adage, "Do what you say you are going to do, by when you say you're going to do it," and I like the same in clients.