Profile photo of Rakhee Ghelani

Rakhee G.

Average rate
$50–200/hour
  • Joined August 2018

Legally qualified ghostwriter, I help law firms, accountants, financial advisors, and thought leaders build their profile

  • Melbourne VIC, Australia
Profile photo of Rakhee Ghelani
Rakhee G.
Melbourne VIC, Australia

Worked with

Services

Categories

Marketing Strategy Content Copywriting Social Media

Experience

Summary

Legally qualified ghostwriter and B2B content specialist. With over 20 years experience in marketing and strategic development at ANZ, Foster's Group, General Motors and Deloitte, I bring senior management experience to everything I do.

Work history

Director
Responsible for creating and executing inbound content and social media plans for financial services, accounting and law firms. I also ghostwrite for thought leaders, non-executive directors and experts in their field.
Senior Manager - Customer Experience and Segment Marketing
Led cross-functional communications review to improve all communications to 850,000 home loan customers. I was also responsible for researching, developing and executing marketing communications online, in-branch and at events.
Business Optimisation Analyst
Responsible for making recommendations to Executive on key business improvements.
Strategy Analyst and Tax Advisor
Responsible for analysis and decision support to Executive on a wide range of business initiatives.
Tax Advisor
Responsible for legal analysis and decision support to Executive on taxation issues.

Portfolio

How CreditorWatch is helping business owners improve their cash flow

Running a small business is difficult enough without having to chase up payments or worry about contract terms. Colin Porter’s CreditorWatch helps business owners improve their cash flow without having to pick up the phone and chase idle contractors.

6 Aussie fintechs disrupting how we transact

Fintech companies are leading the digital revolution. From splitting the bill with friends to buying your first home, fintechs are disrupting traditional models to bring customers a better user experience. Here are six local disruptors to look out for.

Seven Steps for Growth Hacking Your Business with Data

Whether you’re pre-launch or ready to scale, data can hold the key to your business’ growth. Even if you don’t have much data about your customers or product yet, you can still use data to growth hack your business by following these seven steps.

What's it really like to adopt a toddler?

Adopting a toddler isn’t easy, but nothing is more rewarding than the moment your child chooses you. This is my personal experience.

Protecting your business from the cladding controversy

The use of external cladding has been in the news all too often recently. In response to recent tragedies, our Federal and state governments have put in place measures to address the use of combustible cladding.

The new east

An interview piece about the architectural features of Crown Group's new development in Eastlands for Crown Lounge Magazine

Education

Accreditations

Melbourne Business School
Post-graduate Diploma in Management
The University of Mebourne
Bachelor of Laws with Honours
The University of Melbourne
Bachelor of Commerce

Skills

Languages

English

Native or bilingual proficiency

Skills

B2B marketing communications content content marketing content strategy copywriting corporate communications ebooks writing newsletters

Tools

Asana Buffer Canva Contently Facebook Google Analytics Hootsuite Instagram LinkedIn Mailchimp Pinterest Scrivener Trello Wordpress Twitter

Availability

Not seeking work

Available

  • Not specified

Interests

Industries I love

Banking & Finance Food Kids & Parenting Medtech Professional Services Real Estate & Property Tech Travel Venture Capital

What I read

Blogs, magazines, books, newspapers, anything I can get my hands on

Side projects

I've created a food pop-up, home textiles and my own newsletter business

Ideal team

I work well in teams of all sizes and am comfortable working autonomously or also leading and coaching people.