Rasheda K.

  • Joined June 2016

Authentic, engaging and creative communications professional with more than 15 years' experience in public and media relations.

  • Royal Oak, MI, United States
Profile photo of Rasheda Kamaria Williams
Rasheda K.
Royal Oak, MI, United States

Services

Categories

Public Relations Copywriting Community

Experience

Summary

I have more than 15 years' experience in corporate communications, public and media relations, community outreach and product promotions. I have worked for nonprofit organizations and international franchises during my tenure as a PR professional.

Work history

Wayne State University
Public Information Officer
Responsible for compiling compelling stories and content to raise the stature of the university. Provided communications counsel for outreach events and initiatives resulting in local/national media placements and increased participant engagement.
Kumon North America
Regional Public and Community Relations Manager
Developed national community relations programs and stories that touched, moved and inspired the media, potential franchisees and customers. Secured national and international earned media placements, including front-page features.

Portfolio

Wayne State Gift of Life Campus Challenge

For four consecutive years, Wayne State University has added the most names to the Michigan Organ Donor Registry as part of the Gift of Life Campus Challenge. The campus community has been inspired by the story of student Beck Butler who died awaiting a lung transplant.

GO-GIRL program inspires girls in STEM fields

Wayne State University’s GO-GIRL (Gaining Options-Girls Investigate Real Life™) program is designed to help girls build confidence, capacity and career awareness in STEM (science, technology, engineering, mathematics) disciplines.

Education

Accreditations

Wayne State University
B. A., Journalism

Skills

Languages

Spanish

Limited working proficiency

Skills

communications editorial media relations social media marketing

Tools

Wordpress Basecamp Constant Contact Cision Instagram Facebook Hootsuite PRWeb Twitter TVeyes PRNewswire Mailchimp

Availability

Not seeking work

Available

  • Available during business hours and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Education Events Kids & Parenting Social Enterprise

What I read

Nonfiction - Success Magazine, Forbes, etc.

Side projects

I am the founder and chief empowering officer for Empowered Flower Girl, a social enterprise on a mission to transform the way young people relate to one another.