Rayanne L.

Joined June 2016

Building authentic on & offline communities through content, social media, customer success, events, & influencer relations

Toronto, ON, Canada

Rayanne L.

Toronto, ON, Canada

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Experience

Summary

8+ years working in marketing & customer care roles. Expertise in building on & offline community through social media marketing, community management, content creation, influencer relations, & event planning.

Work history

Tilt

Community/Customer Happiness & Engagement Manager

As the first international employee hired to lead community happiness & retention, I helped Tilt launch in 8 countries, supported users end-to-end, built a global success team, planned & hosted events, & created a playbook for customer retention.

High Road Communications

Senior Consultant

I lead digital & creative strategy account teams for clients such as TELUS, Sobeys, & Microsoft. My areas of expertise included community management, content creation, influencer relations, social media monitoring/analysis, paid social media, & training.

FreshBooks

Queen of Hearts (Community Manager)

As FreshBooks’ first & only Queen of Hearts, I lead strategy & execution of social media, experiential, & word-of-mouth initiatives. I was responsible for public relations, events, partnerships, sponsorships, speaking opps, & social customer support.

George Brown College School of Continuing Education

Social Media Marketing Instructor

The Intro to Social Media Marketing course I taught covered the history of social media, best practices, & real-world case studies. This class required continuing education students develop social media audits, strategies, & brand accounts/channels.

Education

Accreditations

Centennial College

Postgraduate Certificate in Corporate Communications & Public Relations

Carleton University

Bachelor of Arts, Honours in Mass Communication

Skills

B2B marketing blogger relations community customer support social media content evangelist programs email outreach growth hacking

Tools

Bitly Facebook Instagram LinkedIn Snapchat Tilt Trello Twitter Vine YouTube Zendesk JIRA Radian6 Sysomos

Availability

Not seeking work

Available

Available during business hours, evenings, and weekends

Commitment

Can work 20hrs per week
Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Consumer Products Education Entertainment Events Fashion Food Kids & Parenting PR & Communications Tech

What I read

I mostly read with my ears : ) Every day, I spend at least an hour listening to podcasts like StartUp, Reply All, This American Life, Millennial, & RISK!

Books-wise, I love Douglas Coupland, Nick Hornby, Chuck Klosterman, & Charles Bukowski.

Side projects

I guest lecture on community management & influencer relations at University of Toronto School of Continuing Studies a few times a year. I've also co-chaired communications for Toronto Taste, & managed content/sessions for PodCamp Toronto.

Ideal team

I'm very extraverted & outgoing, which makes me adaptable to most teams & styles. As long as the working relationship is discussed prior to getting off the ground, I'm happy to manage any project.

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