Profile photo of Rachel Abrams

Rachel A.

Average rate
  • Joined November 2015

Director-level independent content strategist, focused on presentations, long-form and magazine editorial, copy-editing/writing.

  • New York, NY, United States
Profile photo of Rachel Abrams
Rachel A.
New York, NY, United States



Copywriting Content Public Relations Social Media Strategy



Worked in political research for BBC in 1990s, did grad school in London, moved to NYC in 2001 to work for IBM then a global branding consultancy. Set up my own practice in 2006, still going strong, I like to have a variety of work at all times.

Work history

This is my own consultancy, established 2006. Worked a lot for Pentagram Design during past several years as a Strategist, see
Senior Content Strategist, Interactive media
Award-winning, interdisciplinary global branding and creative consultancy, with major tech, automotive and other Fortune 100 clients. Designed branded environments for the Olympics, New York tech flagship stores, Detroit car brands. (2004-06)
User Experience Strategist
Information designer and strategist for one of the web's largest e-commerce sites, (2001-4)


Please see link below, especially At large/Writing for editorial samples.

My work falls into three categories: Design/content strategy (including writing presentations), visual storytelling (graphic facilitation, data visualization concept development) and place-making (urban strategy and systems design)



Royal College of Art
Interaction Design
Cambridge University
Social and Political Sciences



writing editing brand strategy public speaking transcription content strategy data analysis content curation


InDesign Photoshop Wordpress Basecamp Instagram Facebook Twitter Mailchimp


Not seeking work


  • Available during business hours only


  • Can work 16hrs per week
  • Can commit to 1-3 months


Industries I love

Construction & Infrastructure Education Health & Wellness Music Photography Social Enterprise Tech Travel

What I read

New York magazine, Guardian, The Atlantic, The Economist, Fader, Vogue UK, Apartamento, Frieze, Travel & Leisure, Wax Poetic, Aperture, Stanford Innovation Review, Harvard Business Review, Wired,

Side projects

I was a board member of between 2012-14. I also run, a site dedicated to drawings of NYC-based jazz and hiphop musicians. Yes, really :)

Ideal team

Teams with clearly differentiated roles suit me best. I'm senior+do best supervised by someone comfortable giving me direction, reasonable autonomy to produce the deliverables as well as regular feedback to stay on track. Prefer to write from my own desk.