Rebecca G.

  • Payable
  • Joined December 2016

Innovative consumer products & tech communications pro with 17 years launching first to market brands.

  • Seattle, WA, United States
Profile photo of Rebecca Garcia
Rebecca G.
Seattle, WA, United States

Services

Categories

Public Relations Copywriting Marketing Content Strategy

Experience

Summary

Rebecca Garcia offers over 17 years of expertise in marketing, communications and branding strategy.

Her work developing strong brand insights and thoughtful story telling has forged new product categories and launched household names.

Work history

Marketing Communications Consultant
Rebecca Garcia offers expertise in brand development and management; business, consumer and technology media relations; start-ups, competitive positioning; consumer technology; corporate social responsibility and entertainment.
Consulting Director of Business Development
Partnered with Gere Donovan for six month contract to update their brand and help them sharpen their marketing to compete in Alaska and the Pacific Northwest. Created inbound marketing and communications strategy.
Director
Managed and conceived global communications and marketing campaigns for Fortune 500 clients. Strategic campaign development included executive level message and program development. Clients included Intel, Microsoft, Kleiner Perkins, Comcast.
Director Public Relations and Creative Services
Served as the director of brand marketing and creative services for TiVo Inc. where I built a highly recognizable consumer brand. I led breakthrough-marketing campaigns for TiVo and spearheaded the company’s public relations and advertising efforts.
Manager
Managed leading edge campaigns for tech clients including Sun Microsystems. Translated complex tech ideas and concepts to consumer language and built brand in cable and consumer device markets.
PRX
Account Manager

Education

Accreditations

University of California at Santa Cruz
BA, Community Studies

Skills

Skills

media relations brand strategy content strategy writing content creation branding lean startups advertising

Tools

Wordpress Instagram Facebook Indiegogo Cision Eventbrite Asana

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 20hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Consumer Products Education Kids & Parenting PR & Communications Philanthropy Tech

What I read

New Yorker, Rolling Stone, NY Times, Sunset, Too many blogs to name across parenting, cooking, politics, business and pop culture.

Side projects

I have been on the board of several non-profit organizations, I am currently in my second year at PTA president at my son's innovative STEM school.

Ideal team

I like to work with diverse teams that value and honest, authentic approach to the work. I like a team that is straight-forward and clear about objectives. The size of the team is less important than their passion, flexibility and innovation.