R.E. B.

Joined March 2016

Full-stack marketer driven by data and creativity. Content strategist, growth hacker, writer, and social media expert. Startups a specialty!

Bend, OR, United States

R.E. B.

Bend, OR, United States

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Services

Experience

Summary

I've led marketing efforts at small startups, public universities and rapidly growing private companies.

Work history

Odysys

Marketing and Communications Manager

Oversee all marketing efforts, including: *Content marketing *Email marketing *Social media *Public relations *Display advertising *Conversion rate optimization *Copywriting *Event management

CBT Nuggets

MarCom Manager

Coordinated marketing efforts including public relations, brand awareness, content strategy, social media and email marketing, and internal communications. Oversaw a six-person team that was responsible for all content marketing.

RE Beck Writing

Freelance writer

Created digital content for a variety of clients. *Wrote blog posts, product announcements, and corporate communications for SaaS companies *Created content for an online, professional-level course for a public university *Wrote awards applications

Oregon State University

Communications Specialist

Communicated university research to the public by creating written and visual content for press releases, feature articles, ads, and blog posts. Launched department social media profiles. Trained faculty on social media use.

Portfolio

Screen shot 2016 03 28 at 10.40.30 am — Odysys Website

Wrote site copy and produced the product tour video.

Company newsletter (external)

E-newsletter published on company blog and emailed to ~30k subscribers. Wrote copy and created graphics.

Screen shot 2016 03 28 at 10.56.24 am — E-book

E-book created with my content team. I was responsible for overall structure and editing, and contributed copywriting.

Screen shot 2016 03 28 at 11.02.32 am — Blog post

Blog post on how to use vintage photos in social media.

Education

Accreditations

Vassar College

Sociology

Skills

content creation content strategy copywriting email marketing growth hacking writing social media marketing marketing strategy lead generation editing

Tools

Adroll Facebook Power Editor Google AdWords Zapier Wordpress HubSpot Salesforce Zendesk YouTube Twitter Advertising Google Analytics Optimizely Photoshop Instagram PRWeb

Availability

Not seeking work

Available

Available during business hours, evenings, and weekends

Commitment

Can work 40hrs per week
Can commit to 6 months to 1 year

Interests

Industries I love

Sports Tech Travel Other

What I read

Some of my favorite online content comes from Zapier, Help Scout, and Harvard Business Review.

Side projects

I run a Twitter account of curated news related to legal marijuana (hey, I live in Oregon!).

Ideal team

Collaborative, forward-thinking teams and individuals.

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