Profile photo of Reena Bhansali

Reena B.

Average rate
$55/hour
Hire
  • Joined April 2016

PR Professional with Experience at Disney and Mattel

  • Los Angeles, CA, United States
Profile photo of Reena Bhansali
Reena B.
Los Angeles, CA, United States
Hire

Services

Categories

Public Relations Copywriting Strategy

Experience

Summary

I have 5+ years experience working for Disney, Mattel and Ketchum. My experience ranges from parenting and toys, to tech, education and consumables. Brands I have worked for include, 15+ Disney franchises, Barbie and Doritos. I have a M.A. in PR from USC.

Work history

Disney Consumer Products
PR Associate
• Part of a three-person team, handling all DCPI digital PR, across all franchises • Integral part of team to launch & manage PR for Disney’s learning brand, Disney Imagicademy • Managed social media partnerships to launch new tween brand
Mattel - Ketchum PR
Account Executive
• Member of a 4+ person team, spearheading all Barbie PR for 2013 and 2014, including 4+ DVD launches • Top tier broadcast, online & print media contacts in consumer, entertainment, tech, food and home publications • Team lead: Monster, Ever After High
Edelman PR
Consumer Intern
• Writing and editing press material for philanthropic clients such as Movember • Research competitor audits and reports • Compiling coverage and media lists for brands like Movember, Starbucks, Warner Bros and Nestle • Media pitching
Rogers & Cowan
Digital Intern
• Used social media to generate interest in clients such as Razer and Neuro Drinks • Blogger/media outreach - pitch letters, emails and phone calls

Education

Accreditations

University of Southern California
M.A. Strategic Public Relations
University of Illinois Urbana-Champaign
B.S. Advertising

Skills

Skills

blogger relations media relations press release brand strategy media monitoring media lists social integration paid social promotion coverage reports writing press material

Tools

Cision compete Instagram YouTube Mailchimp Canva Facebook Photoshop Pinterest lexisnexis

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 15hrs per week
  • Can commit to 6 months to 1 year