
Average rate
$55/hour
Reena B.
Average rate
$55/hour
- Joined April 2016
PR Professional with Experience at Disney and Mattel
- Los Angeles, CA, United States
Reena B.
Los Angeles, CA, United States
Services
Categories
Experience
Summary
I have 5+ years experience working for Disney, Mattel and Ketchum. My experience ranges from parenting and toys, to tech, education and consumables. Brands I have worked for include, 15+ Disney franchises, Barbie and Doritos. I have a M.A. in PR from USC.
Work history

Disney Consumer Products
PR Associate
• Part of a three-person team, handling all DCPI digital PR, across all franchises
• Integral part of team to launch & manage PR for Disney’s learning brand, Disney Imagicademy
• Managed social media partnerships to launch new tween brand

Mattel - Ketchum PR
Account Executive
• Member of a 4+ person team, spearheading all Barbie PR for 2013 and 2014, including 4+ DVD launches
• Top tier broadcast, online & print media contacts in consumer, entertainment, tech, food and home publications
• Team lead: Monster, Ever After High

Edelman PR
Consumer Intern
• Writing and editing press material for philanthropic clients such as Movember
• Research competitor audits and reports
• Compiling coverage and media lists for brands like Movember, Starbucks, Warner Bros and Nestle
• Media pitching

Rogers & Cowan
Digital Intern
• Used social media to generate interest in clients such as Razer and Neuro Drinks
• Blogger/media outreach - pitch letters, emails and phone calls
Education
Accreditations
M.A. Strategic Public Relations
University of Illinois Urbana-Champaign
B.S. Advertising
Skills
Skills
Tools
Availability
Not seeking workAvailable
- Available during business hours, evenings, and weekends
Commitment
- Can work 15hrs per week
- Can commit to 6 months to 1 year