Profile photo of Rita Kanji

Rita K.

Average rate
$80–120/hour
  • Payable
  • Joined April 2018

I am a creative focused on getting businesses closer to people through design, storytelling and technology.

  • Anywhere

Worked with

Services

Categories

Design Strategy Marketing Copywriting Social Media

Experience

Summary

My experience has allowed me to deliver award-winning projects both large and small, from a simple menu to intuitive digital applications and, full internal and external brand programs from strategy to implementation, and almost everything in between.

Work history

Creative Director
The work we produced crossed the globe, inspired innovation, transformed organisations and was always influenced by human-centred design — in short, we identified new directions and offerings by designing for people’s needs, behaviours and desires.
Senior Designer
I led strategy by spending the time to understand our clients' businesses, the culture of their organization, their objectives and challenges. I then worked to create compelling design with meaningful and relevant outcomes for my clients and businesses.
Innovatio
Design Director
I lead and managed a team of art directors, designers, developers and finished artists. WWorking with some of the most famous FMCG and technology companies in Australia and beyond, we created brands and campaigns that shaped their success.

Portfolio

Vix - brand refresh, strategy and rollout of global comms.

From workshops, customer insight & research, a brand strategy was created to communicate more relevantly with customers and win more business. The results; logo, stationery, brochures, internal engagement comms, trade stand, environmental graphics all leading to 30% revenue increase in its 1st yr.

Avalia Immunotherapies - brand strategy and creation

"CEO of Avalia Immunotherapies says, the new brand is helping the company be recognized in the industry as an exciting new player in the vaccine and immunotherapy field. The identity cleverly matches our ambition to bring leading edge science and people together to create impactful treatments."

Balfour Development Group – brand refresh and design

Created to appeal to investors, banks and homeowners. Homeowners being the most challenging as they are skeptical of developers and the impact to their beloved communities. The resulting identity, comms & web reflect the brands credibility, demonstrates a proven track record & partnership approach.

Meat and Livestock Australia (MLA) – thought-leadership digital and print publication

As part of their role as the industry marketers, MLA develop thought leadership pieces. The print & digital publication was distributed to chefs, restauranteurs, butchers and farmers. The creative utilised infographics (not your usual style) combined with carefully art directed foodie-style imagery.

Willery - Identity and experience comms.

Willery spaces are a harmony of carefully considered spaces and quality craftsmanship so every little branded comm, detail & moment had to mimic this sentiment. The result is a decadent, minimalist identity to make customers feel like they are receiving luxury without the pretension or price tag.

UXCPS - website refresh and corporate stationery refresh (not logo)

UXCPS help clients simplify complexity. The brand evolved to better reflect this persona, through a revitalised visual identity a new website, marketing material and stationery utilising real success stories and cheeky aphorisms to differentiate from their competitors and personalise their identity.

Education

Accreditations

Massey University
Bachelor of Visual Communication
Massey University
Advanced Diploma in Photography

Skills

Languages

Spanish

Elementary proficiency

English

Native or bilingual proficiency

Skills

agile methodology brand strategy branding communications design web design visual communications copywriting corporate communications digital marketing

Tools

Asana Bitly Campaign Monitor Canva Google AdWords Illustrator InDesign Instagram Photoshop Powerpoint Pinterest Shopify Wordpress Tumblr Wix

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Banking & Finance Construction & Infrastructure Consumer Products Fashion Food PR & Communications Professional Services Real Estate & Property Science

What I read

Blogs, magazines, books