Rachel L.

  • Payable
  • Joined May 2016

I live to write, and I write to live - I've been writing professionally since 2010 for a wide variety of clients.

  • Toronto, ON, Canada
Profile photo of Rachel Levy Sarfin
Rachel L.
Toronto, ON, Canada

Experience

Summary

I have been writing professionally since 2010. My experience includes working as a journalist, a blogger, and a copywriter.

CloudPeep clients

Blogger/Content Writer
Jul 2017 to ongoing

Work history

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Ghostwriter
I research assigned topics and writing compelling, original blog posts and landing pages to attract, retain and engage customers on behalf of small businesses.
The Learning Partnership
Communications Coordinator
I draft communication strategies, media releases and other written materials for internal and external use; edit written materials for clarity and adherence to style guidelines; and research appropriate outlets for the distribution of press releases.
onlyIT.ca
Senior Staff Writer and Managing Editor
I research, interview subjects by phone, and write stories about Canada’s business technology landscape; assign stories to junior writers and edit their work to ensure a polished finished product; and compile, edit, and write stories for our magazine.
The Jewish Tribune
Correspondent
I interview subjects by phone and in person, cover local events and write engaging stories on a wide variety of topics.
IT in Canada
Staff Writer
I research collaborative business software and interview subjects for stories about Canada’s business technology landscape, and represent publication at local and international conferences, covering product releases and plenary sessions.
World Trade Press
Freelance Writer
I perform online research and write trade and business profiles of various countries for online economics textbook.
Demand Studios
Content Writer
I research and write articles on a vast assortment of subjects for popular informational websites and create keywords for optimal discoverability.

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Rachel was commissioned to produce a trial article for a Melbourne-based HR startup, on the topic of “Top Skills Employers Want & Why”. Rachel smashed the trial. She hit the brief, nailed the tone of voice we aspired to and left both the project manager and client rapt with her contributions. Despite the project not progressing (due to circumstances beyond her control), Rachel proactively chased up client requirements, and I would recommend her for any job in the future.

Portfolio

How to Keep Your Social Media Marketing Fresh For the Long Haul

This article is about how florists can engage and retain their clients on social media.

How to Choose a Digital Marketing Agency

This blog post covers tips on choosing a digital marketing agency.

Parking in the Digital Age

This article is about how Canadians are using social media and mobile technology to revolutionize the parking industry.

Moving Beyond Traditional Advertising: Social Marketing

This article is about social marketing techniques businesses can use to attract, retain, and engage customers.

Data Should Drive Your Workplace Culture

This article is about how companies must undergo a mindset shift and integrate data into every aspect of their operations.

Education

Accreditations

The Hebrew University of Jerusalem
MA in Middle Eastern Studies
The College of New Jersey
BA in Political Science, minors in History and Middle Eastern Studies

Skills

Skills

B2B marketing blogging copywriting social media management editing content creation journalism proofreading

Tools

Basecamp Bitly Wordpress Facebook Twitter Contently LinkedIn Pinterest Slack

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Tech

What I read

I read Krebs on Security, influencers on LinkedIn Pulse, The National Post, and The Times of Israel.

Ideal team

I am accustomed to working remotely, so I don't really have a preference for team size. When it comes to clients, I like them to be upfront with their needs, realistic in their expectations, and timely communicators. The same goes for management style.