Profile photo of Roby

Roby .

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  • Joined September 2015

Strategic marketer with particular focus on technology driven businesses.

  • Melbourne VIC, Australia
Profile photo of Roby
Roby .
Melbourne VIC, Australia



Strategy Marketing Content Social Media Growth



15 years experience in the technology sector with expertise in B2B and B2C across digital (search, social, CRM, programmatic, content) and PR, events and direct marketing

Work history

Paddl Co
Head of Marketing
Paddl is an edutech & HRtech startup that helps employers discover and connect with emerging talent; and helps young people build relevant industry experience. I drove the app's first 10K users through social media, search, content, PR and partnerships
Easy Weddings
Marketing Manager (AU & UK)
Easy Weddings is Australia's no 1 wedding directory with a suite of planning tools and apps that connect 40K couples and wedding suppliers in Australia and the UK. I managed communications and customer experience across web, apps and email.
Adecco Group
Group Digital Manager
Successfully launched global jobs contest "Adecco Way To Work" #CEO1month in Australia through SEO, SEM, video, influencer marketing and PR, outperforming 50 participating countries in key metrics.
Melbourne IT
Group Marketing Manager
As part of the leadership team, I managed four ecommerce brands driving acquisition, retention and loyalty for over 1 million customers in Australia and New Zealand, Asia and Europe.


CRM strategy to drive traffic & engagement to key categories of a wedding directory

Boosted traffic to key categories by implementing a CRM strategy consistent with the needs of key customer personas and their paths-to-purchase. This included onboarding comms, wedding planning & purchase prompts (in-cart, in-app, web and email), behavioural and transactional communications.

Australian launch of "Adecco Way to Work"

Launched this global jobs contest in Australia targeting the youth market through SEO, SEM, video, influencer marketing and PR. This resulted in Adecco Australia outperforming 50 countries in key metrics: #1 in Youtube views, #2 in competition entries, #3 in website traffic.



content strategy lead generation CRM digital marketing PR SEO SEM


Hootsuite Google Analytics Facebook Advertising Google AdWords Intercom Mailchimp Wordpress LinkedIn Ad Network Optimizely Shopify Unbounce


Not seeking work


  • Not specified


Industries I love

Consumer Products Ecommerce Events Media Tech