Profile photo of Rose O'Shea

Rose O.

Average rate
$70–95/hour
  • Payable
  • Joined July 2017

I am a Facebook Ad & Social Strategist with experience in paid campaigns, launch events and influencer outreach.

  • London, United Kingdom
Profile photo of Rose O'Shea
Rose O.
London, United Kingdom

Services

Categories

Paid Advertising Strategy Social Media Copywriting Growth

Packages

$640 Paid Advertising
$230 Paid Advertising
$650/month Paid Advertising
$230 Social Media

Experience

Summary

I am a highly driven and organised Facebook Ad and Social Strategist with experience in community management, launch events and influencer outreach across a wide range of industries including automotive, beverage and luxury real estate brands.

Work history

Social Media Manager
I developed the brand launch campaign social content calendar for Facebook and Instagram, with a view to driving their target audience to their pop up locations, alongside boosting brand awareness online.
Influencer Outreach
My role was identifying and engaging with social media influencers for a makeup brand launching in America. I was also tasked with implementing an on-brand outreach campaign to generate awareness and engagement.
Social Media Manager
The Firepod is a small British set up selling high-end outdoor pizza ovens. My role was to drive brand awareness within the social community, whilst ensuring we were engaging our target audience with relevant and exciting content.
Social Media Strategist
Bridebook is a wedding planning website, which recently launched an app. As a result, I devised a social media strategy and recommendations for their peak season.
Social Media Strategist
I started working with Austin Homes to launch their Facebook and Instagram accounts. We have since focussed on targeting the Chinese market and I set up and launched their WeChat channel and oversee the running of this.
Facebook Ad and Social Strategist
I planned and ran NIO’s new Formula E car launch campaign on Facebook, Instagram and Twitter in the four-week run-up to the unveiling.
Dream Digital
Social Media Strategist
I set up their social channels, strategy and ran ads to develop leads for new clients. I also looked after the social media requirements for the clients represented by Dream Digital.
Facebook Ad and Social Strategist
After the success of their car launch across social media, I created and implemented the strategy for the new channel launch across Facebook, Instagram and Twitter with an organic and paid campaign.

Reviews and references

References

Will McDermott

Rose has worked with us through the creation and growth of new Twitter and facebook channels as well as the continued growth of our instagram. On very limited budget our facebook channel has grown to over 13k followers in 3 months. Her work on analytics has allowed us to have a clearer understanding of how to engage with our new and existing following which has allowed us to entirely organically grow to 2k twitter followers in the same time. A pleasure working with her.

Portfolio

NIO Global Formula E Car Launch

Through ads I increased the number of Facebook followers by over 900%, bringing the CPA down to just £0.11 per follower. Twitter impressions grew by 800%, and Instagram reach by 300% through relevant, engaging and entertaining content. The live streamed event had an engagement rate of 13%.

Austin Homes London WeChat Launch

I’ve grown the follower base for Instagram and Facebook by 300% and Engagement rates by 200%. For the Chinese market I launched our WeChat account. Through this and our newsletter we publish two articles a week with an engagement rate of 3%. We average 16 leads a month through these platforms.

Education

Accreditations

Kingston University, London, UK
Law LLB (Hons)

Skills

Languages

English

Native or bilingual proficiency

Skills

B2B marketing community management data analysis influencer outreach paid advertising paid social promotion social media strategy marketing strategy copywriting digital marketing

Tools

Asana Buffer Customer.io Facebook Facebook Advertising Facebook Insights Hootsuite Iconosquare IFTTT Zapier Twitter Instagram Mailchimp LinkedIn Shopify

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 16hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Ecommerce Fashion Real Estate & Property

Side projects

I am currently working on an art and lifestyle e-commerce venture with a friend due to launch Autumn 2019!