Profile photo of Rosita Presti

Rosita P.

Average rate
$50–65/hour
  • Joined July 2019

MARKETING STORYTELLER & BRAND WHISPERER. Seasoned professional experienced in: CREATIVE MARKETING, BRANDING, CORPORATE COMMUNICATIONS, NPD

  • Hasbrouck Heights, NJ, USA
Profile photo of Rosita Presti
Rosita P.
Hasbrouck Heights, NJ, USA

Experience

Summary

Seasoned marketer with experience in both creative and strategic marketing within the CPG market with particular expertise in Personal Care, Beauty, Hair Care and Home Care categories. Entrepreneurial-minded and self-driven with a collaborative mindset.

Work history

Rosita Presti Marketing
Freelance Marketing Consultant
Offer expert marketing consulting services to the CPG industry. Collaborate seamlessly between Executive and Creative teams throughout the project management process to ensure the most effective and favorable outcome for my client’s project vision & goal.
Symrise AG
Marketing Manager – Fine Fragrance Business Unit
Responsible for category trend & market tracking, new concept presentations to high profile accounts per in-house project briefs, presenting proactive concepts for new business development and licensing opportunities, PR and presenting at industry events.

Portfolio

Corporate Website for Contract Manufacturing Client with a Creative Boutique Approach

Proposed a complete revamp to my client's website which had originally consisted of very dry language with more of a dull corporate image. Rewrote the entire contents of the website to rebrand them as a boutique brand incubator of highly successful leading products within the beauty industry.

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Hair Care Product Label Revamp for Export Market

Was challenged to update a premium hair care product labeling to enable the client to export the product into the Asian market. Changes featured more prominent 'Made in the USA' callouts, cleaner graphics, greater emphasis on ingredient safety & natural extracts, and simplified product description.

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 15hrs per week
  • Can commit to 6 months to 1 year