Sarah A.

  • Payable
  • Joined February 2016

Writer, editor, marketer, and PR professional with international awareness and expertise in all forms of media. An open-minded word person.

  • Grand Rapids, MI, USA
Profile photo of Sarah Aldrich
Sarah A.
Grand Rapids, MI, USA

Worked with

Services

Categories

Copywriting Public Relations Strategy Content Social Media

Experience

Summary

I am a writer; it's what feeds my professional work. I'm currently a freelance writer and marketing consultant. Before that, I worked at Founders Brewing Co. for five years. I was their first marketing employee and grew their brand tremendously.

CloudPeep clients

Press Release for an Art Exhibition
Apr 2016 to Jul 2016
Content Writer for Art Exhibition
Mar 2016 to Jul 2016

Work history

Marketing Consultant
Edit and produce blog, occasionally including ghost writing; promote firm's work via email campaigns & other promotional pieces; create marketing collateral; handle social media, website updates, and digital marketing reporting.
Freelance Consultant and Writer
Write ad copy and property descriptions for Jason O’Beirne realty in Chicago; write articles for International Living publications; conduct marketing audits and provide strategy tips for clients such as a Vietnam-based arts collective & a coworking space.
Communications Manager, formerly Marketing Coordinator and Marketing Assistant
Carved out purpose for position in entrepreneurial environment; established strong brand identity. Wrote and/or oversaw creation of all external communications materials. Led social media team. Launched industry-first mobile app. Webmaster. Managed PR.
Web Writer
Wrote articles on Career Services events and work experience of MSU students and alumni. Collaborated with staff on web communications strategy; conducted audience research.
Digital Media Intern
Composed blog posts and web articles for site. Managed World in Focus photo contest. Assembled web content to work within template limitations, including selecting and editing photos. Generated publicity for web content using social networking and email.
Web Editorial Intern
Built photo galleries and articles using CMS code, and wrote/edited corresponding captions. Worked on Bride’s Guide blog: researched and wrote 10 posts with images.
Duc Tran and Ly Thien Le Restaurants -- MangoMango, MangoRooms, Mai Fish
Social Media Manager
Managing Facebook for three of Hoi An's most popular and highly acclaimed restaurants.

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Sarah was a joy to work with! Despite the drastically different timezones she was very responsive and over-exceeded my expectations on the articles she wrote. Will definitely work with her again!

Portfolio

Catering to Expats in Hoi An, Vietnam

A profile on the owner of a deli in Hoi An, Vietnam, for the Income Overseas section of International Living Australia (February 2016, Volume 3, No. 12).

Founders Brewing Co. blog post: "Spectra Trifecta Brewed To Benefit ArtPrize"

The announcement for the release of Founders' third beer to support ArtPrize, with label art done by a Founders employee, as posted to the Founders blog.

Bringing Western-Style Cafés to Coffee-Loving Vietnam

A feature on three cafe owners in Vietnam who have all opened up successful Western-style cafes, written for Incomes Abroad (February 2016, Volume 3, No. 12).

Behind the Hashtag: #TheDress

A dynamic post on the background of #TheDress. Part of a content series promoting Hashtags Unplugged, an art exhibition looking back at ten memorable hashtags through art. Showed in May 2016 in New York.

Intelligent Travel blog post: "Tracking Thomas Jefferson"

A blog post on my experiences as an intern in DC and finding inspiration through Thomas Jefferson, written for Intelligent Travel, NatGeo Traveler's blog.

Founders Brewing Co. blog post: "An Update from our Co-Founders"

The blog form of Founders' industry announcement when Mahou San Miguel came on as a 30% partner.

Education

Accreditations

Bachelor of Arts in Professional Writing

Skills

Skills

writing editing communications public relations branding copywriting social media strategy content strategy marketing strategy brand strategy

Tools

Photoshop Wordpress Facebook Hootsuite InDesign Powerpoint Basecamp Mailchimp Facebook Advertising Facebook Insights Google Analytics Yoast Iconosquare Twitter Instagram

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Ecommerce Food Health & Wellness Media Music PR & Communications Social Enterprise Travel Other

What I read

Yes. AIl of it. I love to read! I enjoy a wide range of fiction and alternate between genres, time periods, etc. I love the Atlantic Publications and get my daily news fix from Quartz. I also enjoy NPR, Fast Company, and Inc, poetry, podcasts...

Side projects

I completed my 2nd screenplay at the end of 2015; I'm always writing. I picked up the piano again and bought a keyboard in Vietnam. I'm involved with an e-commerce startup shipping custom shirts from Vietnam to New Zealand and a Hoi An travel site.

Ideal team

I thrive in startup, small team environments. Once the marketing team at Founders got larger, we enjoyed an open, collaborative work style with lots of brainstorming and creativity, which I loved. I like to work hard but from a playful, flexible mindset.