Samantha E.
- Featured
- Joined April 2016
Branding Expert with 10+ years of trusted Fortune 500 experience, designing agile brands for businesses looking to enter the market blazing.
- Milwaukee, WI, United States
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Summary
Working with big brand names like Hyatt Hotels, Motorola Solutions, L'Oreal USA and others, I bring the big ideas and strategies large companies use to help small businesses get smart design solutions to build impactful brands.
CloudPeep clients
Work history



Portfolio
HelloFresh® UK
With each box, HelloFresh™ wants even small ingredients such as nuts, seeds, breadcrumbs and raisins needed to feel special to subscribers. hand-drawn typography was paired with elements of existing branding to create a flexible package design to ignite customer excitement.
Hyatt house + Hyatt Place Dual Brand Strategy
The focus of the developed strategy for creative execution is to display each property’s unique differences through similar features, employing iconography and imagery to reinforce the message.
Velvet Sunrise Coffee
Repackaging design for wholesale coffee roaster in Toronto. Elegant and simple design helps keep production costs down without sacrificing high-end style for B2B appeal. Label designed for easy updating to accommodate roaster's often changing blends and offerings.
Whiskey Tribe / Coffee Tribe
Develop a brand identity and brand collateral for Whiskey Tribe—a new company selling whiskey related products such as whiskey stones, flasks and whiskey aging kits. Sub-brand Coffee Tribe aims to produce coffee related accessories and gifts.
Lyman Woods Honey Packaging
Hand-lettered label design for a forest preserve making honey in an area of protected forest that have been undisturbed by humans since the mid-1800’s.
Hyatt Hotels Mid-Year Executive Presentation
Using rough information outlined from internal brand teams, create a PowerPoint for executive-level presentation that spans across all of Hyatt’s brands.
Education
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Availability
Not seeking workAvailable
- Available during business hours only
Commitment
- Can work 20hrs per week
- Can commit to 1+ years