Samantha E.

  • Featured
  • Joined April 2016

Branding Expert with 10+ years of trusted Fortune 500 experience, designing agile brands for businesses looking to enter the market blazing.

  • Milwaukee, WI, United States
Profile photo of Samantha Everett
Samantha E.
Milwaukee, WI, United States

Worked with

Services

Categories

Design Strategy Content Growth Marketing

Experience

Summary

Working with big brand names like Hyatt Hotels, Motorola Solutions, L'Oreal USA and others, I bring the big ideas and strategies large companies use to help small businesses get smart design solutions to build impactful brands.

CloudPeep clients

Graphic Designer
Aug 2016 to Sep 2017

Work history

Hyatt Hotels
Art Director & Senior Designer, Global Creative Services
As part of the global creative services team, I helped to support all 9 of Hyatt's brands by creating strategy and guidance. Provided creative direction for the dual-branding of two hotel chains.
Motorola Solutions
Art Director & Senior Designer, Global Brand
Collaborated directly with marketing teams to develop targeted designs. Provided creative direction and guidance to vendors, agencies and internal staff. Also worked directly with C-suite directors to create designs for high-level initiatives.
behindthechair.com
Creative Manager & Art Director
I ensured the quality of work produced by our in-house team by providing art direction to creative staff, establishing and maintaining project timelines, and ensuring the maintenance of brand standards for our big-name beauty industry clients.

Portfolio

HelloFresh® UK

With each box, HelloFresh™ wants even small ingredients such as nuts, seeds, breadcrumbs and raisins needed to feel special to subscribers. hand-drawn typography was paired with elements of existing branding to create a flexible package design to ignite customer excitement.

Hyatt house + Hyatt Place Dual Brand Strategy

The focus of the developed strategy for creative execution is to display each property’s unique differences through similar features, employing iconography and imagery to reinforce the message.

Velvet Sunrise Coffee

Repackaging design for wholesale coffee roaster in Toronto. Elegant and simple design helps keep production costs down without sacrificing high-end style for B2B appeal. Label designed for easy updating to accommodate roaster's often changing blends and offerings.

Whiskey Tribe / Coffee Tribe

Develop a brand identity and brand collateral for Whiskey Tribe—a new company selling whiskey related products such as whiskey stones, flasks and whiskey aging kits. Sub-brand Coffee Tribe aims to produce coffee related accessories and gifts.

Lyman Woods Honey Packaging

Hand-lettered label design for a forest preserve making honey in an area of protected forest that have been undisturbed by humans since the mid-1800’s.

Hyatt Hotels Mid-Year Executive Presentation

Using rough information outlined from internal brand teams, create a PowerPoint for executive-level presentation that spans across all of Hyatt’s brands.

Education

Accreditations

University of Wales Institute, Cardiff
BA (Hons) Graphic Communication

Skills

Skills

graphic design infographic design visual communications design brand strategy branding presentation and slide design retargeting

Tools

Basecamp Illustrator Mailchimp Tumblr InDesign Keynote Photoshop

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years